Dan Kennedy No B.S. Time Management for Entrepreneurs Book Summary

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No B. S. Time Management for Entrepreneurs
by Dan Kennedy

This book is expressively for entrepreneurs and business owners who wear many hats―those who can’t resist piling more responsibility onto his own shoulders, who has more great ideas that time and resources to take advantage of them, who runs (not walks) through each day. Your time is incredibly valuable to you, and you are constantly “running out of it.“ Serial entrepreneur Dan S. Kennedy delivers a fresh take on the mantra “time is money” as he shows you how to drastically re-engineer your entire relationship with time and, if applied faithfully, achieve peak personal productivity and make lots and lots of money.

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Episode #203: Perry Marshall on 80/20 Sales and Marketing

Listen to the full episode here:
http://futuresquared.libsyn.com/episode-203-perry-marshall-on-8020-sales-and-marketing

Perry Marshall is one of the world’s most expensive and sought-after business consultants, endorsed by FORBES, INC Magazine, and the most respected entrepreneurs in the world. Clients in 300 industries seek his capacity to integrate sales, engineering, art and psychology.

He founded the $5 million Evolution 2.0 Prize, staffed by judges from Harvard, Oxford and MIT. The prize aims to solve one of the leading mysteries in science.

 

His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry. Techniques he pioneered are best practices today. More recently, he’s turned “80/20” into a verb. 80/20 is not just a fact *about* your business, it’s an action you take *on* your business.

His works include the world’s most popular book on web advertising, Ultimate Guide to Google AdWords, 80/20 Sales & Marketing; Ultimate Guide to Facebook Advertising and Ultimate Guide to Local Business Marketing. These are textbooks at a number of universities. Direct Marketing maverick Dan Kennedy says, “If you don’t know who Perry Marshall is — unforgivable. Perry’s an honest man in a field rife with charlatans.”

He wrote Industrial Ethernet, and his book Evolution 2.0: Breaking the Deadlock Between Darwin and Design applies his digital expertise to science’s most debated question.

I started off with every intention of exploring Perry’s books on Facebook and Google advertising but we quickly went off on a number of otherwise rewarding tangents as you’ll discover.

 

We explored:

The blurring of the lines between sales and marketing
Why a little bit better or a little bit cheaper is a fatal combination
The number one question that we, as human beings, should be asking
How startups often try to scale prematurely before finding product market fit; and
How to unlock the  different emotional hooks and motivations for buying

You’ll learn that and much more in today’s conversation with the one and only Perry Marshall.

 

Topics discussed:

Inbound lead generation and direct marketing
How Facebook has finally got its act together as a marketing platform
Why you shouldn’t quote and what to do instead
Why the problem you’re solving usually isn’t the problem at all
The person asking good questions is usually in the lead
Why a little bit better or a little bit cheaper is a fatal combination
Why you need to be “500%” better and what that means
Underserved and over-served markets
Why we over-estimate what we can do in 6 months and underestimate what we can do in 6 years
How most people are doing social media wrong
The value of AB testing across many potential variables and assumptions
Unlocking different emotional hooks and motivations for buying
The blurring of the lines between sales and marketing
How to maintain cadence of a fast moving, experiment driven sales and marketing team in a departmentally silo’d large organisation
The power of osmotic communication
Why understanding where information comes from is critical
Most people just solve the problems they knowthey can solve
Why we should be asking questions like “what is the problem nobody thinks anybody can solve?”
The US$5M Evolution 2.0 Prize

 

Show Notes:

Get Perry’s books: 
Ultimate Guide to Google AdWords: https://amzn.to/2Qly0WY
Ultimate Guide to Facebook Advertising: https://amzn.to/2oXGEOX
80/20 Sales and Marketing: https://amzn.to/2x5wcss
Evolution 2.0: https://amzn.to/2NAISBR
Ultimate Guide to Local Business Marketing: https://amzn.to/2Qm4SPp

Web: Perrymarshall.com
Twitter: @perrymarshall
Web: Perrymarshall.com/8020
Listen on iTunes @ goo.gl/sMnEa0

Listen on Stitcher @ www.stitcher.com/podcast/future 

Listen on Google Play @  bit.ly/FSGoog

If you’ve got any questions on this podcast feel free to send an email to steve@collectivecamp.us or tweet me on Twitter @steveglaveski or @future_squared

Follow me on Instagram: @thesteveglaveski

Like us? It’d make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating.

To sign up to our mailing list head to www.futuresquared.xyz

For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecamp.us

Episode 84 – Ben Settle

For more insights on high-converting sales copy, head over to

www.copychief.com

Kevin Rogers, former standup comedian turned copywriter, has been writing and leading copywriters for over 10 years.

Connect with him on
social media
Twitter: @copychiefteam
Facebook: www.facebook.com/realcopychief/?fref=ts
Snap chat: copychief

The Amazing 60 Second Sales Hook That Creates An Instant Bond With Your Best Prospects:

http://60secondsaleshook.com/

#31 – Evolution, Creationism, Technology, and Design with Perry Marshall

Perry is located in Chicago, Illinois and is a speaker, engineer and world-renowned business consultant to over 300 industries, from computer hardware and software to finance and biotech. With a degree in electrical engineering and a decade of research as well as being the author of 80/20 Sales and Marketing and Evolution 2.0: Breaking the Deadlock Between Darwin and Design, he brings a fresh perspective to the 150-year old evolution debate. Just as Bill Gates of Microsoft and the founders of Google revolutionized software and the Internet through their status as outsiders, Perry similarly harnesses a communication engineer’s outsider’s perspective to reveal a century of unrecognized research and discoveries.

Google Adwords – Seminar w Perry Marshall – Sept 2012 – meeting Perry and other speakers

http://www.TimFrancisMarketing.com – I attended Perry Marshall’s “Rainmaker Alchemist” weekend in Chicago (Sept 2012), where the speakers discussed Google Adwords, Infusionsoft, How to do Webinars that sell, Buying businesses, SEO, and other interesting topics. While there I met tons of amazing people, including Perry Marshall, Bryan Todd, Brad Geddes, David Rothwell, Ari Galper, Jack Born, John Paul Mendocha, Kevin Milani, Ryan Masters to name a few. Overall, a spectacular weekend of internet marketing – and truly direct marketing – insight. Totally stretched my context, and revealed new opportunities I wasn’t previously seeing. Looking forward to my next Perry Marshall experience!

An Encounter With Jay Abraham

In this episode of the CEO Warrior podcast the roles are reversed and Jay Abraham is interviewing Mike Agugliaro. Jay and Mike discuss the origins of Gold Medal Service and CEO Warrior and talk about the biggest mindset change that Mike made over the course of his business that allowed him to go from two guys and a truck to generating $30+ million a year in revenue before selling his company.

Key Lessons Learned:

CEO Warrior

CEO Warrior was given birth by Mike Agugliaro and Mike Disney in an effort to completely transform the way the service industry operates.
They turn service contractors into strategic and thoughtful entrepreneurs.
Mike takes in high growth oriented contractors and uses his teaching and training to level up their business and doubling their results and success.
CEO Warrior is an organization that gets people taking positive, powerful, and decisive action.
When Mike started out the only training he really had was what he learned at a vocational school. He had been on his own since the age of 15 and there’s one thing everyone who has had a similar experience knows, you learn how to survive.
Mike convinced his partner to venture out and start their own service business despite the fact that they had good jobs at the time. Little did they realize that the first ten years would be extremely difficult.
They were young, knew they could work hard, and were willing to trade dollars for hours but that started to change when they got a bit older and started having kids.
Everything changed when Mike’s partner declared that he was finished, that he wanted to quit and couldn’t take it anymore. This put Mike on the path to looking for people who had already figured it out.
Imagine what you can do if you knew what to do. That was the lesson that Mike and his partner learned and that thought transformed everything.
You can try to wing it or you can find out what you need to know in order to succeed and really increase your chances.
Mike realized that marketing was one of the keys. Most small business owners didn’t understand what marketing means and what it can do.
Change is uncomfortable but if you don’t try to do something different you’re just going to stay the same.
The most important asset to people is their time. Times have changed and people now want convenience and simplicity. Becoming a source of one and adding additional trades allows you to serve your customers faster and more efficiently. It also leads to scalable and sustainable growth for the company.

Mindset Change

The biggest shift in thinking that Mike had was going from working in the business to working on the business. Going from the work itself to figuring out how to find new customers, creating assets in the brand, and creating a sustaining and multiplying business.
It’s hard to grow a million dollar business with a hundred thousand dollar mind.
Mindset change begins with your personal identity and then radiates out to your brand and your people.
After changing the brand, Mike realized that they needed to get around people that not only knew the business but would be around to make sure they don’t make critical mistakes.
When you find the best in the world you realize that one conversation with them can move you forward faster than a year with someone who hasn’t gone that far.
You have to want hurtful truths instead of comforting lies.
You always have a choice, but if you trust someone who has the expertise and you get out of your own way, things will change very quickly.
Connecting the right people with the right leverage can lead to a decade’s worth of progress in six months.
When you remove the weak links in your business the whole chain becomes much stronger.
In order to appreciate expertise you have to appreciate as an asset that can pay greater dividends than any piece of machinery or technique you can use.
Why would you want your business to be just a paycheck if it could be a wealth creation engine?
Struggling people are usually surrounded by other struggling people. There are a lot of people that settle and begin to resent their life. Being around and mentored by people that think different is very important.
Once Mike started to believe in himself, he started to reevaluate his language and thought patterns. Once Mike articulated and believed the vision he had for the business, it became a question of not whether they will succeed, it was how big do they want to get? There are no problems, only opportunities. One of the greatest enlightenments that anyone can have is the moment they know that the reason they are on the planet.
That’s a mindset change that transforms the way you think about the world and your place in it. If you can get mind growth and then turn that new growth into your mindset change, the effects on your life can be profound.
There are very few reasons why someone can’t win this game unless they choose not to. Nobody retires from what they love. You…

Eliminate Your Limits: How to be More Successful – Carrie Campbell & Brian Grasso

Eliminate Your Limits: How to be More Successful, Wealthier & Happier. To learn more about Genius Network® click here: https://goo.gl/0mX9id

Do you ever get the feeling you are holding yourself back but don’t know what to do to change it? You can get the best seed in the world, but it needs to be in the right soil to grow.

How would you like to eliminate your limits?

Carrie is a clinical counselor with 20 years of experience working with, among others children with special needs. Brian has a PhD, comes from the sports training industry, and has coached over 20,000 athletes so far. Together they host a daily Facebook show called “Brian and Carrie In Morning.”

Recorded LIVE at the Genius Network.

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A Crazy Lazy Way To Reduce Weight – Eugene Schwartz

Another advertising review of the billion-dollar revenue generating genius of Eugene Schwartz.

On this review, you’ll learn:
– How to make your headlines irresistible
– How to use power keywords effectively
– The importance of Future Pacing (and what the hell is it all about)
– The Risk Reversal strategy that makes any deal become instantly irresistible .
Please LIKE this video if you want to see more videos like this.
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Please SUBSCRIBE so you make sure you get all my new videos like this.
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Please COMMENT with your thoughts because I love hearing from you.
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Reach out to me on Social Media @iamBrunoCoelho
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Shop at teespring.com/stores/therabbitway

Re-Working the Notion of Evolution—Perry Marshall—Evolution 2.0

Author of Evolution 2.0: Breaking the Deadlock Between Darwin and Design, creator of the Evolution 2.0 podcast, and electrical engineer Perry Marshall joins the podcast today for a compelling and exciting conversation about everything life and evolution, offering his opinion on questions concerning the origin of new species and the origin of life. He discusses a variety of topics along the way, including plant versus animal hybridization, symbiotic mergers, the cognition and intelligence of cells, Donald Williamson’s theory about metamorphosis, CRISPR gene editing, epigenetics, and emergent properties. The overarching and perhaps most surprising message of all is that the theory of evolution is in the process of being completely re-worked…leaving us to question nearly everything we’ve held true for decades. This isn’t one to miss, so tune in and learn more at<a href=”https://evo2.org/evolution/”> https://evo2.org/evolution/</a>.

David Ogilvy Anyhow I Love You

David Ogilvy performs Guy Clark’s “Anyhow I Love You” at Rochefort en Accords festival august 2007. On pedal steel is BJ Cole, bass fiddler is John Lester and on the drums Jeff Boudreaux. Lurking in the background is George Wolheart. This is the first time the boys had played this song together but you wouldn’t notice. It was filmed by students from the Lycée Merleau-Ponty and JC Ditroy + Patrick Farine.
www.anythingmatters.com/rochefort
www.rochefort-en-accords.fr

Google Adwords – Perry Marshall Interacting with Camp Checkmate

http://bit.ly/CampCheckmate Reactions to a 6-minute Camp Checkmate exercise by members of Perry Marshall’s exclusive Roundtable in Orlando, Florida. Recorded January 2010.

If you’re using AdWords just to drive traffic, you’re missing it’s most powerful function: a fast track, done-for-you collection of competitive market intelligence.

At Camp Checkmate, you’ll use this intel to create hyper-effective marketing messages that set you apart as the Obvious Choice in your market.

Next workshops:

April 1-2, 2010: Durham NC (limited to 30 participants)
June 10-11, 2010: Chicago IL (limited to 40 participants)

God Cells – Perry Marshall, Engineer, Author of Evolution 2.0 – Underestimating Nature: The Ideol…

Perry Marshall, noted science author of Evolution 2.0, and electrical engineer by trade, leads us on an interesting journey through the science and theory of life itself.Marshall states that we are only just beginning to grasp the natural genetic engineering that is literally going on all around us daily. He explains how traditional theories quite often offer that occasional positive changes or mutations have the power to populate the earth with diverse life forms; however, this isn’t accurate.According to Marshall, cells are actually re-engineering themselves all the time. Many traditional evolutionary theorists push forward their theories of randomness, that nature is stupid and purposeless, but Perry Marshall affirms that their theories are often rooted in an atheist agenda and are simply not true. According to Marshall, cells, plants, and animals are capable of evolving via their own innate intelligence.Marshall expounds upon classifications of genes, such as select genes that adjust to their environment. In fact, a cell can seek out another cell or cells that may offer the specific DNA that cell needs in order to build structures to advance its growth, or protect it from an intruding outside organism. Essentially, nature is exponentially more sophisticated than we are taught.But as we consider that nature itself may be intelligent, it brings to mind thoughts of where does this intelligence come from, and naturally this leads to a discussion of God. And the science author provides an interesting discussion on the relationship between science and God as he delves into historic regimes and their political doctrine.Lenin, Stalin, and Mao, for example, at the core of their dogma was the absence of God, and Marshall states that this was a necessary element of their rise to power. For dictators such as these could never have risen to power or maintained their power if forced to contend with religious scholars and people of faith in general. As such, religion was eradicated, churches were burned, and lives were destroyed in order for these despots to grab hold of the power they sought.Ultimately, as Marshall states, people who believe in God will never allow the government to even approach the power of God. And this is why regimes such as those mentioned, and others, seek to build their power upon a foundation of which faith is not a structural component.Error detection and error correction, cells have the capability for this and more. As Marshall states, evolution is essentially a software engineering problem, and when forced to deal with a stressful situation cells can innovate and actually reprogram themselves. And these cells, which function in the same way, control our immune systems and physiology.A cell in distress will seek out a partner, pull what it needs from that partner cell, and then reproduce daughter cells that solve the problem. In terms of efficiency, one bacterium can perform more programming in twelve minutes than a team of software engineers could perform in twelve weeks.With the push to advance AI and machine learning reaching a fevered pitch, Marshall states that we could perhaps benefit from simply studying cells. Bio-mimicry, which is the design and production of materials, systems, and elements patterned after biological organisms and their internal processes, is an accelerating field, as scientists have learned that the best ideas often come from nature.As an engineer, Marshall believes that true understanding cannot come until you can actually build it. With that in mind he relates the example of the creation of life, in that theories exist that arbitrary entities simply banged around against each other and then randomly created a cell.However, Marshall affirms that until they can produce an environment that can demonstrably create a cell on its own, that their theories of random creation of life simply are stories they’ve fashioned, and are not in any way based in scientific evidence whatsoever.The engineer discusses some of the various problems and impediments that could arise with gene editing in the coming years and how researchers’ preconceptions can greatly impact advances. As Marshall imparts, in the long run, evolutionists underestimate the power of nature and creationists actually underestimate the Power of God.

The Wow Factor: How Mind Mapping Can Catapult Your Business – Gary Klaben

The Wow Factor: How Mind Mapping Can Catapult Your Business – Gary Klaben. To learn more about Genius Network® click here: https://goo.gl/0mX9id

Mind maps have helped Gary Klaben generate over 6 million dollars. In this Ten Minute Talk™, he explains what a mind map is and how it delivers clarity. Gary then goes on to examine how to use mind maps to increase your value and make more money in your business.

Gary Klaben graduated from West Point in 1979 and spent six great years in the U.S. Army infantry. He is a Genius Network member and author of Changing the Conversation, The Wealth Sanctuary and co-author of The Business Battlefield

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