#118 – La formula vincente nel copy secondo Gary Halbert

Fonte:

Le formule del copywriting hanno sempre degli acronimi divertenti.

Ti faccio alcuni esempi:
► AIDA (Attenzione, Interesse, Desiderio, Azione);
► PAS (Problema, Agitazione, Soluzione);
► PPPP (Problema, Promessa, Prova, Proposta)
► ACCA (Awareness, Comprensione, Convinzione, Azione);
► PVPA (Problema, Vantaggio, Prova, Azione).

Potrei andare avanti per pagine e pagine, ma è importante che passi un concetto riguardo a queste formule.

Un concetto che potrebbe salvarti da una convinzione che circola principalmente tra chi muove i primi passi del copywriting (e rischia di solidificarsi negli esperti)…

Le formule non sono l’acquasantiera a cui tanti attingono.

Costituiscono solo l’approccio più immediato per scrivere copy, tipico dei principianti, appunto: usi uno schema preimpostato e lo riempi con il copy.

Ora, questo significa che gli esperti non facciano mai uso delle formule?

Beh, se riprendiamo il nostro caro Gary Halbert, nel capitolo 9 di The Boron Letters lui esprime un’idea molto chiara al riguardo.

Partendo dalla ‘tragica’ storia di una delle sue sales letter più di successo, Gary Halbert rivela qual è il vero elemento fondante attorno al quale scrivere una lettera di vendita.

È una formula? È un dettaglio? È la personalizzazione?

Puoi scoprirlo solo ascoltando la nuova puntata #118 del podcast.

***

Ecco un piccolo anticipo di quello che troverai in questa puntata:

[02:09] La tragica storia dietro una sales letter leggendaria scritta da Gary Halbert, spedita a più 600 milioni di persone per trent’anni. Curiosità: nel 2016 la Big Idea di quella lettera è stata riutilizzata in una campagna milionaria per vendere un famoso test del DNA…

[07:26] L’elemento fondante attorno al quale scrivere una lettera di vendita personalizzata. EXTRA: nella puntata #107 Andrea ha analizzato uno degli elementi su cui Gary Halbert ha fondato la sua spregiudicata carriera, l’hai già ascoltata?

[18:05] I minuscoli dettagli di una sales letter a cui i potenziali clienti danno più valore rispetto a tutto il resto della lettera e che aumentano di colpo le conversioni. Perché quei dettagli possono ingannarti quando ti affidi ad una ‘leggenda’ per scrivere la tua sales.

***

RISORSE MENZIONATE:

►► Le nostre nuove risorse avanzate sulla scrittura persuasiva: https://www.copypersuasivo.com/shop-benvenuto

►► L’unico servizio in Italia di formazione e revisione per sviluppare la tua attività col copy persuasivo®: http://club.copypersuasivo.com/

►► Come vendere un test del DNA: https://www.youtube.com/watch?v=tyaEQEmt5ls

►► La lettera di vendita da 600 milioni di invii: http://www.thegaryhalbertletter.com/MarkJoyner/hp2.htm

►► La formula segreta per copywriter imprenditori: https://www.copypersuasivo.com/podcast/formula-segreta-copywriter-imprenditore

►► Sei un copywriter spregiudicato?: https://www.copypersuasivo.com/podcast/tecnica-controversa-pas

Increase ROI with Paid Traffic by Perry Marshall Part I

When you want to know how to increase ROI with paid traffic, you go to the guy who wrote the book — literally. Heather Vale Goss of Performance Marketing Insider interviews Perry Marshall, author of The Definitive Guide to Google AdWords and 80/20 Sales and Marketing. In this interview, the first of five parts, discover why paid traffic is best for building a business, what expecting free traffic is the equivalent of, and Perry’s favorite paid traffic source now (no, it’s not AdWords). Also find out what sort of paid traffic is best for your business, which paid search is most mobile-friendly, and what kind of results you can expect.

Get his book for $.01
https://m171.infusionsoft.com/go/8020sm/pmi/

SSP014 Success as a Freelance Copywriter and Author with Bob Bly

Bob Bly turned a career in chemical engineering and technical writing into one of the world’s most notable copywriting careers.

Along the way he also became the prolific bestselling author of more than 100 published books.

I recorded this interview last year shortly before he published book #100. He’s published more since, including The Content Marketing Handbook.

Copywriters and smart advertisers around the world consider Bob Bly’s book, The Copywriter’s Handbook, one of the best on the subject.

That includes “The Father of Advertising” David Ogilvy who once said, “I don’t know a single copywriter whose work would not be improved by reading this book.”

Yes, it’s that good. And this interview is that good, too. Those who wish to write for a living will learn a wealth of information from Bob in today’s episode as he shares…

– When to publish with a traditional publisher vs. when to self publish
– The big advantages of working with a traditional publisher – even as a new writer (beyond the advance)
– Real world income levels in Kindle publishing vs traditional publishing
– One reason why choosing a niche is so important to start… and not so much later
– Three keys to becoming a good writer of any type
– Bob’s process from idea through publication for writing a book
– What you should do before becoming a full-time writer

Important Links & Mentions

The Copywriter’s Handbook
https://solopreneurcoach.com/get-copywriters-handbook

The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell
https://solopreneurcoach.com//get-digital-marketing-handbook

The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use
https://solopreneurcoach.com/get-big-book-words-sell

Secrets of a Freelance Writer: How to Make $100,000 a Year or More
https://solopreneurcoach.com/get-secrets-freelance-writer

Charles Proteus Steinmetz: The Electrical Wizard of Schenectady
https://solopreneurcoach.com/get-charles-proteus-steinmetz

Visit Bob’s Website for Copywriting and Internet Marketing Strategy
https://solopreneurcoach.com/get-bly

Get Over $100 of Free Reports from Bob Bly
https://solopreneurcoach.com/get-bly-reports

The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns
https://solopreneurcoach.com/get-content-marketing-handbook

Get Free Content Marketing Training Direct from Bob Bly as a Solopreneur Success Connections Member! Use discount coupon code SS30FREE to get your 30-day free trial!

Membership

Find the rest of the show notes & links at:
https://solopreneurcoach.com/014

Subscribe to the Solopreneur Success Podcast

Subscribe to Podcast

How To Choose A Fun And Profitable Niche

Get this episode’s summary, related inspiration quotes, and podcast links: copywritermarketer.com/blog/how-to-choose-a-fun-and-profitable-niche

You can also get the same training on my podcast on THE WRITER’S LIFE: anchor.fm/the-writers-life

Want more training like this? Get LIVE coaching with me every month: copywritermarketer.com/coaching

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Get my FREE 10 Predictors of Success roadmap. It gives you confidence and helps you know where to focus so you can achieve your dream writing lifestyle. 10predictors.com

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FOLLOW ME
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YouTube: youtube.com/c/Copywritermarketer-win
Instagram: instagram.com/copywritermarketer/
Facebook: facebook.com/copywritermarketer/
Podcast: https://anchor.fm/the-writers-life

————
ABOUT COPYWRITER MARKETER
————

Copywriter Marketer was created by Joshua T Boswell, in consultation with a mastermind group of copywriters and top-flight entrepreneurs.

Our mission is to help copywriters live the writer’s life. We do this by showing them how to build client attraction systems that bring in high-paying clients year after year.

For more than a decade Joshua has worked for some of the largest companies and organizations in the world, including Sony, GM, Google, Verizon, Toshiba, St. Jude Children’s Research Hospital, The Boy Scouts of America, Agora publishing, and many others.

He began his copywriting career by taking a course with American Writers and Artists (AWAI – www.awaionline.com). Shortly after beginning the training course, he also took a course on marketing yourself as a copywriter by Bob Bly (www.bly.com). Joshua attributes all of his early success to AWAI, and Bob Bly, and continues to have a great friendship and working relationships with both of them.

Being so deeply involved in the world of copywriting, Joshua realized that a lot of great writers were getting professional level, step-by-step copywriting training. But, he also saw that they were not getting the same kind of clear, simple coaching on how to confidently find clients and run a business in a way that would give them the writer’s life.

And that is what Copywriter Marketer is all about.

Trouble In Origin Of Life Paradise

James Tour, a renowned nanochemist at Rice University, has been openly critical of Origin Of Life literature for being too optimistic, too sanguine and at times misleading. See this video for example www.youtube.com/watch?v=zU7Lww-sBPg

When Perry Marshall took part in a discussion on the Unbelievable show with Denis Noble and Lee Cronin, host Justin Brierley mentioned Tour and his criticism. A reaction ensued, which led to Tour and Cronin going head to head on an international radio program and podcast. Here, we re-broadcast the scene that provoked the controversy and the debate that followed.

Join the conversation by commenting below!

Please “Like” This Video & Subscribe To The Channel So You Never Miss A Future Video From Evolution 2.0.

Download The First 3 Chapters of Evolution 2.0 For Free, Here – https://evo-2.org/3-free-chapters

Where Did Life And The Genetic Code Come From? Can The Answer Build Superior AI? The #1 Mystery In Science Now Has A $10 Million Prize. Learn More About It, Here – https://www.herox.com/evolution2.0

Art Marketing Minute Podcast: Jay Abraham Special Episode

In this special edition, Eric interviews American business executive, conference speaker, and author Jay Abraham on what artists and galleries should be doing right now to stay in business during the pandemic.
Visit https://artmarketing.com/ for more advice on how to sell your art!
Please note this is an audio-only video that plays the Marketing Minute Podcast episode described above.

How Entrepreneurs Can Get The Most Timely And Helpful Resources During COVID-19

As an Entrepreneur, one of your greatest assets during this COVID-19 crisis is your CLARITY. Your ability to quickly sift through the overwhelming amounts of information coming at you, while keeping yourself physically safe, is everything right now.

If you can utilize the most elegant insights to keep you and your team productive, safe, and clear, and transform this COVID crisis into a value creation opportunity, you will gain a HUGE advantage now and into the future.

I put together this short video (animated by The Draw Shop) detailing what Genius Network is working on to create even more value for you.

In the video, I explain how we’ve set up http://www.GeniusNetworkInsights.com, so you have timely, valuable resources like:

* BE HARD TO KILL: Top Ten Tips to Reduce Your Risk of Succumbing to any Respiratory Virus By Dr. Rebecca R. Miller

* How To Utilize The CARES Act and New Laws To Increase Your Cash featuring Jim Dew and Tony Rose

* Clearly Understanding The Reality and Risks of COVID-19 with Dr. Mansoor Mohammed and Dan Sullivan

* Safe Ideas For Scary Times: Entrepreneurship Amidst Chaos with Jay Abraham and Dean Jackson

* Business Oxygen: The 13 Most Critical KPI’s to Monitor In Your Business Right Now from Keith J. Cunningham

There are many other resources on http://www.GeniusNetworkInsights.com you can access right now, and I’m curating together even more for you.

My intention is to help you, and all our Genius Network Members, weather this COVID crisis, both personally and professionally.

Best,

JOE

_________________________________

Get Connected with Genius Network and Joe Polish Here 👇

All Of Joe’s Resources On This Topic Are Found Here:: https://geniusnetworkinsights.com/

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The One Event For Unparalleled Collaboration, Contribution, & Connections to Exponentially Grow Your Business, See If You Qualify To Attend:: https://geniusnetwork.com/event/

Doberman Dan Interview On Why You Should Offend People With Your Email Marketing

The Email Marketing Podcast, by The Autoresponder Guy
Episode #20 – Doberman Dan On Why You Should Offend People With Your Email Marketing (And Other Lessons Straight From His Aweber Account)

http://www.themcmethod.com/doberman-dan-on-why-you-should-offend-people-with-your-email-marketing/

Looking for an email copywriter or email copywriting? Go here: http://www.themcmethod.com/email-copywriting/

COVID-19 – How It Infects, How It Replicates, Who Is Most At Risk with Dr. Mansoor Mohammed

A Genius Network® Discussion With Genomic Scientist, Dr. Mansoor Mohammed and Joe Polish

You have no choice but to listen to this entire interview, here’s why:

The correct information is critical right now, and discovering what Dr. Mohammad shares will help bring you understanding, peace, and calm in a rough sea of fear and confusion.

Dr. Mohammed will help clarify fact from fiction about the coronavirus (COVID-19) pandemic;

Why our health systems are at risk of crashing AND what we MUST do as a community and society to avoid disaster;

Then, Dr. Mohammed explains several unintended consequences of COVID-19 almost NOBODY is talking about or addressing;

And, the questions at the end … finally, the questions you have been wondering about … are answered.

Connect With Dr. Mansoor Mohammed & More:: https://thednacompany.com/ Follow The DNA Company on Instagram:: @thednaco

Get Connected with Genius Network and Joe Polish Here 👇

All Of Joe’s Resources On This Topic Are Found Here:: https://geniusnetworkinsights.com/

Joe’s 100% Absolutely Free Book Of His Daily Musing To Apply In Your Life Right Now:: https://joesfreebook.lpages.co/

Joe Provides Endless Resources On Recovery & Mental Support – 100% Free:: https://geniusrecovery.org/

Connect With Joe Polish:: https://joepolish.com/

Learn More About Genius Network & The Entrepreneurs Who Are Changing The World:: https://geniusnetwork.com/

The One Event For Unparalleled Collaboration, Contribution, & Connections to Exponentially Grow Your Business, See If You Qualify To Attend:: https://geniusnetwork.com/event/

Ben Settle of BenSettle on InspiredInsider with Dr. Jeremy Weisz

Check out http://InspiredInsider.com – Insider Stories with Top Leaders and Entrepreneurs on INspiredINsider.com with Dr. Jeremy Weisz

Other Entrepreneurs featured on InspiredInsider include founders of P90 X – Tony Horton, Einstein Bagels, Atari, and Baby Einstein and many more.

All Time Favorites:
Founder of P90X – http://www.inspiredinsider.com/tony-horton-p90x-interview/

Founder of Atari – http://www.inspiredinsider.com/nolan-bushnell-atari-brainrush-interview/

Founder of Einstein Bagels – http://www.inspiredinsider.com/noah-alper-noahsbagels-interview/

The Infomercials King Ron Popeil – http://www.inspiredinsider.com/ron-popeil-one-question-inspires/

InspiredInsider Social Media Links:
Twitter: https://twitter.com/inspireinsider
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Join Top Founders and Entrepreneurs in a small exclusive group setting with some previous InspiredInsider Interviewees and Members at a 4 star luxury hotel – Application only:
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LINKS TO InspiredInsider Youtube Channel: https://www.youtube.com/c/Inspiredinsider

About InspiredInsider:
Dr. Jeremy Weisz is Founder of InspiredInsider where he interviews top Founders, Entrepreneurs and Leaders and the highs and lows of building a business..

Here is the story that was kept close to his chest and is the inspiration behind inspiredinsider — http://www.inspiredinsider.com/about

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