How to Get Attention in Advertising from Jay Abraham, Clayton Makepeace, and Gary Bencivenga

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This is a hugely valuable marketing technique…
One way to maximize sales out of the back end of your sales message is to get as many people paying attention in the beginning.
Today’s Video Friday issue is all about how to do that.
Using lessons learned from Jay Abraham, Clayton Makepeace, and Gary Bencivenga.
Yours for bigger breakthroughs,
Roy Furr

The last marketing lesson from Dan Kennedy – A Dan Kennedy Tribute

The word spread recently about Dan Kennedy and his probable passing. His letter to his fans is a lesson in marketing in itself. Dan Kennedy was a brilliant man and he leaves a huge legacy for entrepreneurs, business owners, marketers and salespeople.
If you want to learn the best marketing techniques you should look at the masters for inspiration. If you want marketing lessons from a true master you can look at Den Kennedy. You will find that Dan Kennedy Marketing skills are used by many top entrepreneurs and businesses. The word spread recently that Dan was in hospice care and all of the direct marketing world had to put in their Dan Kennedy tribute. You will want to study manipulation in marketing to understand how to influence people. You can learn a marketing lesson or sales lesson by watching the masters at what they do and model what you learn. The same is true for sales strategies and tactics as well as marketing strategies. If you want to learn marketing strategies look at the actions Dan Kennedy took by announcing his final days. He may have used marketing techniques to get the attention of people or it could have just been a coincidence. Look at what was done for direct marketing tips of getting people engaged. It could have very well been that no manipulation techniques were used and this just worked out the way it has or it could have been well planned out. This event really is some direct marketing training you can used in your own business if you think it out. Marketing lessons and marketing techniques from Dan Kennedy are legendary.

This video was filmed in Sacramento California

Sales training Sacramento
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Welcome to


sales expert Scott Sylvan Bell

Marketing Tips Kevin Rogers CopyChief Dan Kennedy John Carlton I Hate Comcast Customer Service

Marketing Tips For Small Businesses

How much money do you think you’re spend on getting a new customer? Is it $10? $50? $100?…. what kind of money can you afford to invest in your new customers before you decide to finally start marketing your products and services? This is a number you will want to know, because without it, you will probably find yourself finding cash for things that continually don’t bring in sales to suit your needs.

I used to sell a $300 product to offline business every single day. 4 months later down the road, I still didn’t get 1 sale from the $300 product. owners, and I was obtaining a lot of open leads Plus, I was in a very dire situation where I needed money fast. So I offered my list a terrific reduction in price from $300 to $30, and I got a flood of orders. so my marketing tips today are basically think about it.

Top marketing tips for your Successfull online business is use good quality social media content which will generate leads

Marketing Tips, marketing tips for small businesses, internet marketing tips, online marketing tips, marketing quotes, twitter marketing tips, email marketing tips, facebook marketing tips, affiliate marketing tips, Marketing, marketing definition, marketing jobs, marketing strategies, on, marketing management, marketing companies, marketing careers,

Marketing tips from business expert Andrew Lock.
to learn about small business marketing for entrepreneurs find me here
Episode 177

Jay Abraham’s Marketing Principle (Part 1)

In this video, let’s talk about the marketing principle of Jay Abraham and one of his extensive marketing book, “Mr. X.”

This mindmap is created initially by Joseph Rodriguez, who is my virtual business mentor.

I am creating this video based on his mindmap just to make sure I understand all the information covered in this book as well as to help other nutrition-related professionals to market better their services based on the principles covered in this video.

If you find this video helpful, you can subscribe to the original creator of this content thanks to Jay Abraham (Author of the book) and Joseph Rodriguez (Original creator of this mind map used in this video).

Jay Abraham VIP Session

Discover the secrets behind becoming a master problem solver like Jay Abraham and leveraging the invisible resources that are all around you. Jay Abraham joins Mike Agugliaro in a special VIP session to reveal the keys to multiplying your business, generating wealth that lasts, and how to make a real change in the world around you.

Key Lessons Learned:

Solving Problems Like Jay Abraham

Your revenue system has around 50 impact points that could probably be made 10%-20% more effective, the cumulative effect could lead to many hundreds of percent increase in your profit.
If you are going to run a business, you have to decide ahead of time what that means.
Most people are decently paid employees of a job they happen to own but that leaves them without an asset. You want to have an enterprise that will work harder for you than you do for it.
You have to control your situation or your situation controls you. For a business to work for you it needs a few components. It needs sustainable marketing that creates different factors: continually predictable and profitable income, a system that creates sustainable future income, the ability to identify opportunistic income, and the pride of knowing that you are helping people improve their lives.
Most people are not trained in marketing and how to make sure the offer is focused on the optimal benefit to the consumer.
Most spend money on advertising that isn’t forged to understand the psychology or needs of the market.
You have to go many stages to go from protective curiosity to open checkbook with that kind of traffic.
Referral business will pay more, pay on time, and often refer others, and they do it for free.
There are nine drivers of business that produce exponential results.
If you change your marketing, your strategy, or your ideology, you will change your result.
Wherever there is variation instead of a system, you will have slippage.
Your business should access the market from as many vantage points as possible.
The military has a concept called a force multiplier, where each element has a compounding effect on the others.
What is it in your business or personal life that you know you need to fix, but haven’t?
Your issue has to be powerful enough to make people take action to solve their pain.
Business is really simple, it’s about providing greater advantage, value, or contribution to the market than your competitor and taking as much risk out of the transaction as possible.
There are three categories of clients that you serve, the first category are those who pay you, the second are the people you pay, and the third are the vendors you work with.
You don’t have to master particular marketing strategies, but you have to at least make sure you aren’t illiterate in them.
It’s very rare that your first attempt at a marketing piece will be the best one that your market will respond to. You have to create variations and test to see what works. One tiny change could mean the difference of 2-4x times the results.
If you have a business that is underperforming, the first thing you have to do is know that it’s underperforming and you can’t know that unless you know how much more is possible.
You can’t optimize without some knowledge of the options and opportunities that are available. 90% of entrepreneurs only utilize 20% of the realistic capability of what their team is possible of, because they don’t train them to reach their highest level.
Higher the best and cry only once, pay them what they are worth. Because if you hire the worst you are going to cry every time.
If you can’t afford to hire the best find the most trainable and invest in them, then pay them what they are worth as they develop. Don’t exploit them.
Be on a mission, create a movement, and live both of them.

Wealth Strategies

You can’t make the world better unless you have enough resources.
Greatness is a function of more than being a good entrepreneur, or father, or spouse, or leader. You have to be a good contributor to your environment and making the world better than when you arrived.
The smartest wealth builders move slow so they can go faster when things are in place. One such strategy is to take what you’ve done, codify it, and find another business you can apply the same principles to.
Look at things that occur before, during, and after your customers use your services and either own or start those because they are already highly aligned.
Your role is to be the strategist and set the stage for your business using foresight, insight, and hindsight. If you’re trying to build wealth, aiming for the 10x moonshot is not what Jay recommends. You need to look at options that are sustainable, semi or pure passive income with appreciation that you can’t screw up.
Giving yourself flexibility and options is only possible if you have vehicles that work for you.

Direct Response Marketing Book | John Mulry | Dan Kennedy Marketing

Do you ever feel like you’re nearly there?

That if you could JUST figure out a couple of things you’d make it?

Things like:

figuring out this sales and marketing maze…
learning to be more entrepreneurial…
having effective systems that run your business for you,…
maximizing your time and getting paid what you’re worth …
associating with the right people with the right connections…

That you’d make it.

Well, today I’m going to show you exactly how to get those, so you don’t JUST make but you develop your business in such a way that it can generate leads, sales, and buyers on demand.

But instead of making you read through a total sales pitch I’m going to do two things…

1. I’m going to educate you on HOW TO MARKET YOUR BUSINESS PROFITABLY and effectively turn your business into a lead generating, customer getting machine that GIVES you FREEDOM so you can stop having more month at the end of the money and you can stop worrying about where your next customer, client or patient is coming from…


2. I’m going to ask you to invest in yourself and get your copy of my 3rd book DIRECT RESPONSE.


Well, first of all, I believe in value first, profit second. If I’m not adding value to you first and foremost, I don’t deserve your money… Even if it is just a few dollars for a woefully underpriced book on Direct Response Marketing…

And secondly – I know this book “Direct Response” is going to radically improve every area of your business from your ability to generate leads, make sales, to your ability to get sh*t done and your ability to think like a TRUE entrepreneur.

In fact, what you’re getting today isn’t just a book, it’s a road-map to prosperity…

Your road map to prosperity…

You can find out more here:

The Three Core Funnels – Russell Brunson

The Three Core Funnels – Russell Brunson. To learn more about Genius Network® click here:

What if every time you gave a book away (for free), you generated $238 in income? You’ve heard of sales funnels and have probably heard of, but in this 10 minute talk, Russell Brunson wants you to understand the concept of “Funnel Stacking.” Learn the 3 core funnels and how they work together, how to take any product or service you have and catapult your sales, an amazing upsell strategy, and more.

Russell Brunson is the founder of ClickFunnels and the author of the bestselling books DotCom Secrets and Expert Secrets.


“The person who can spend the most money to acquire a customer always wins.” -Dan Kennedy 3:10
The concept of the value ladder. 3:30
“Business is about giving value and ascension.” -Russell Brunson 5:20
“If you give somebody a great experience, what naturally happens? They want more!” -Russell Brunson 5:30
How to set up the tripwire funnel. 6:10
The breakdown of the numbers at each stage of Russell’s tripwire funnel. 6:35
Why Russell can spend $31.10 in advertising to give away a free book. 8:30
Looking at Life Time Value of a customer can lead you to make stupid decisions. 8:55
“If I don’t break even on day 1 I don’t do the campaign or funnel, ” Russell Brunson 9:05
The right bait is what will get the customer in the door. 9:20
The Webinar funnel. 10:05
“Curiosity is the key to get people in.” -Russell Brunson 10:15
The breakdown of the webinar funnel. 10:25
The High Ticket Funnel. 11:30


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The Only ROI You Need to Measure with Connor Blakley at Joe Polish’s Genius Network

The Only ROI You Need to Measure with Connor Blakley at Joe Polish’s Genius Network. To learn more about Genius Network® click here:

What’s more important? Return on interaction or return on investment?

Here’s a glance at what you’ll learn from Connor Blakley in this episode:

*The Only ROI You Need To Measure: This will change the way you look at your company’s investments
*Why most business have the WRONG focus (and the #1 thing you should be focusing on to grow your company)
*The right way to attract Gen Y’s and Gen Z’s without triggering their B.S. meter
*One of the most important things you can do to gain the trust and loyalty of Gen Y’s and Gen Z’s
*Connor reveals strategies for getting millions of impressions, massive PR and a slew of new customers

Recorded LIVE at Genius Network.


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[Dan Kennedy] – determining the size of your coaching group Dan Kennedy speaking at the special bonus RICH COACH DAY, the day after the 2009 Glazer-Kennedy Info-SUMMIT. In this video, Dan talks about determining the size of your business coaching groups and the advantages and disadvantages of a small group vs. a large group.

Direct Marketing Strategies Interview – Richard Viguerie & Joe Polish

Direct Marketing Strategies Interview – Richard Viguerie & Joe Polish . To learn more about Genius Network® click here:

Richard A. Viguerie transformed American politics in the 1960’s and ’70s by pioneering the use of direct mail fundraising in the political and ideological spheres. He used computerized direct mail fundraising to help build the conservative movement.

In this interview at a Genius Network® monthly meeting Richard shares valuable direct mail marketing strategies and techniques.


5:52 Find a category that you can own, to build your brand
7:54 How Richard stay relevant in the marketing world
8:07 Study, study, study marketing!
8:22 Viguerie’s Four Horsemen of Marketing
8:53 Position
9:35 Differentiation
9:53 Benefit
10:00 Brand
11:35 The benefit of a four part written plan
15:39 The workhorse of marketing today
18:17 Highlights and tips on how to use and ncorporate direct mail
21:58 Joe Polish and Richard Viguerie Q&A
22:13 If you were starting over, what three things would you do differently, better, more seriously or less seriously?
27:50 What’s the most interesting political marketing idea you’ve discovered or uncovered that everyone here could benefit from?
32:14 The secret to marketing success in three sentences or less is what?
36:16 What’s the greatest marketing campaign, direct mail campaign, or sales letter you’ve ever seen that everyone here should study in depth?
39:35 What’s the single best piece of business or non-business advice that you’ve ever received and how did it alter your business path and you life?
43:28 What’s something that you would rarely share publicly whether a marketing secret or political idea or life philosophy, that would change the lives of everyone here who hears it?


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