How to Build Habit Forming Products – Nir Eyal

How to Build Habit Forming Products – Nir Eyal. To learn more about Genius Network® click here:

In this Episode, you’ll discover How to Build Habit Forming Products, How To Create Desire, Engagement and more with Nir Eyal. (NEAR AYAL)

Nir Eyal is a best selling author and writes, consults, and teaches about the intersection of psychology, technology, and business. He’s the founder of two tech companies, an active investor in habit forming technologies, and taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Recorded Live from the Genius Network Annual Event.


1:09 Masters of habit
1:42 The Hook
2:09 External Triggers
2:35 Internal Triggers
3:44 Negative valence state
4:41 Action phase of The Hook
5:09 Formula for any behavior to occur
6:15 Reward phase of the hook
7:01 How to manufacture desire
7:27 The unknown is fascinating
7:50 3 types of variable rewards
8:07 People like social rewards
8:22 Rewards of the hunt
8:43 Online feed mechanic
9:22 Rewards of the self
10:31 lThe investment phase
10:47 Storing value
12:44 Do products serve or hurt
13:05 Too many things still suck


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