In this episode, I’m with Jay Abraham, AKA The G.O.A.T. of Marketing! Jay is a marketing legend and is known as the highest paid marketing consultant in the world. Having worked with 10,000+ clients in over 1000 industries, Forbes Magazine has listed Jay as a top 5 executive coach and mentor. He’s also a best selling author and has been featured in such publications as USA Today, The New York Times, Inc., Success Magazine, and many more!
Jay has spent his entire career helping executives solve problems and fix their business. Serial Entrepreneur Daymond John credits his success to Jay’s mentorship and Tony Robbins has said Jay has had an influence on every influential marketing consultant you can think of, even himself.
In this episode, Jay and I sit down to discuss:
– The influence Jay’s book, Mr. X had on my career
– How Jay was able to be successful across thousands of industries
– The great advertising minds that influenced Jay
– What marketers of the pre-digital era had to understand to be successful
– Why it’s easier to succeed as a marketer today… at least for now
– Three questions to ask when choosing clients
– What marketers should focus on instead of lead generation
– The impact educating customers has on your bottom line
– What data you really need to measure as a marketer
– Where you can go to learn from Jay for free
Entrepreneur Coach Joe Polish discusses the hotseat panels used at the Genius Network Masterming Event. In these hotseat panels, Entrepreneur Coaches, Business Owners and Entrepreneurs gather in groups of 3 and pick a topic that is either a challenge, opportunity or problem. They then discuss these topics to help overcome the challenges and find elegant solutions.
This $25,000 per person group is comprised of some of the most enormously skilled, focused, and brilliant business minds on the planet. Members meets several times each year, in small groups of 20-35 people, for incredible discussions of “bigger future goals” that generate elegant ideas and solutions.
This is a group of people making a minimum of one million dollars a year (several making much more) without big egos, who are battery chargers (not battery drainers), who know the value of mastermind discussions and the power of connection and collaboration.
Each Member follows the philosophy that “all money earned ethically is a byproduct of value creation.”
These Mastermind events are generally two days, two times a year and consist of special expert presentations from a wide variety of individuals with incredibly valuable wisdom, free-form brainstorm, some “hot seat brainstorm” time, and some structured time for sharing valuable entrepreneurial ideas and concepts, processes and tools.
First, here is the “short list” of reasons why joining Joe’s 25K Genius Network Mastermind would be a great investment for you:
The GN Mastermind Value. The GN Mastermind is our giant “Idea Playground” that is a living laboratory for marketing and business strategies — created, shared, tested, and tweaked to make us money in the real world. This group is a catalyst for our creativity to jump up to even higher levels and creating the action plan to implement those ideas.
The Focused BIGGER Thinking. Our meetings are days for you to have concentrated time on how to push the envelope and create even more outrageous results in your business, and to get direct feedback from the other incredible minds in our group.
The Networking Opportunities. Even beyond the opportunities you have with Joe and his network, in 25K, you are surrounded by potential JV partners, endorsers, connectors and resource providers.
The Answers. This GN Mastermind is like the GOOGLE for businesses… any skills or advice you are seeking, an expert is either already sitting in the room, or we know an expert in that field to connect you with. Interviews, books, courses… Joe is a Connector of 25K Members to the solutions to their challenges in any area of their life.
The Return on Investment. The services Joe seeks out, from consulting to 1st rate copy-writing to campaign testing, all those results he’s invested in, gets funneled into this group to build from. The dues for the Membership are the “marketing investment fund” that Joe leverages into content and capabilities which everyone in the group benefits from… this program literally pays for itself several times over.
The Positive Energy. There is no group with that has as much positive energy charging people in it as 25K. It is the place to “get your fix” of motivation, inspiration, and energy to go back to home base with.
The Positive Pressure. We facilitate great discussions, contributions, and brainstorming. Because others are so open about sharing (there are no egos and no holds barred), it creates a positive pressure to go out test new things and share with the rest when we meet. It’s absolutely a motivator.
The People. You have to admit… this is a group of some brilliant and ballsy entrepreneurs. There isn’t a man or woman Joe has not personally picked to be in the group, because he knows they have something unique to add value to our network.
The Status. This is not a group for slackers, duds, or nobodies. This is a place of innovation & extremely outside the box thinking. Hell, it’s outside the friggin’ BUILDING thinking and it gets everyone jacked up. Only “A-Players” are in this ideal Idea Playground.
JOE! Joe is a connector of people, projects, capabilities, and ideas. And his plans for the remainder of 2011 (and beyond), the “gurus” he’s bringing in to share their wisdom, wares, and talents with 25K, and the crazy ideas that he tests, make it an investment you will NOT want to miss. Just wait until you see what he’s got up his sleeve!
Joe Polish is the founder and president of Piranha Marketing, Inc., creator of Genius Network® (aka 25K Group) and Genius Network® Interview Series, co-founder of http://www.10XTalk.com and I Love Marketing®, highly popular free weekly podcasts on iTunes.
Joe has an Entrepreneurial Focus on Value Creation, Connection, and Contribution. His marketing expertise has been utilized to build thousands of businesses and has generated hundreds of millions for his clients, ranging from large corporations to small family-owned businesses. His consulting clients invest $25,000 for a half day of private consulting.
Joe’s marketing audio program with Nightingale-Conant, “Piranha Marketing”, has continued to be their #1 best selling marketing program for nearly a decade.
The Genius Network® Interview Series taps into the wisdom of some of the greatest entrepreneurial and marketing minds on the planet. Best selling authors from Tim Ferriss to Gary Vaynerchuk, marketing pioneers from Joe Sugarman to Gary Halbert to John Carlton, and perhaps the best-known, high-adrenaline entrepreneur, Sir Richard Branson, Daymond John, and Tony Robbins.
10X Talk, co-founded with Dan Sullivan, provides listeners multipliers to grow their business and insights for an ever-expanding system of increasing cooperation and creativity among unique ability achievers.
Joe’s I Love Marketing® podcast with marketing consultant and productivity expert, Dean Jackson, has become a world wide phenomena with I Love Marketing Meetup groups throughout North America, Europe, Asia, and Australia.
Joe’s passions today are continuing to develop his Genius Network® (aka 25K Group). This group is for high-achieving entrepreneurs providing useful sales and marketing best practices, inspiration, and access to otherwise inaccessible experts and connections simply not available anywhere else. Joe also prides himself on philanthropic efforts having raised well over 3 million dollars to date for Virgin Unite to help fund entrepreneurial schools and humanitarian programs.