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So, today I’ve partnered up with an amazing amazing professional. In today’s #hoa I will talk with Perry Marshall, the author of “Evolution 2.0”, an amazing book which I had the honor to read.
Nowadays, Perry Marshall works as an internet marketer, being an expert in FB Ads, Google Adwords, etc. However, our talk will round more around the evolutional side of our world. Yeah… You can bet that this will be an amazing talk about the evolution process of our world where we often link our learnings to the software development field.
If you don’t know Perry Marshall, here is a quick text about all that he was able to accomplish:
“Perry Marshall is one of the world’s most expensive and sought-after business consultants. Clients seek his ability to integrate engineering, sales, art and psychology.
He launched two movements in modern marketing. His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practices. He wrote the world’s best selling book on web advertising, Ultimate Guide to Google AdWords.
More recently, he’s turned “80/20″ into a verb. 80/20 is not just a fact about your business, it’s action you take on your business. 80/20 is the central lever for every great strategy. His book 80/20 Sales & Marketing is mandatory in many growing companies.
Works also include bestseller Ultimate Guide to Facebook Advertising (Entrepreneur Press, 2nd Edition 2014), Evolution 2.0: Breaking the Deadlock Between Darwin and Design (BenBella, 2015) and Industrial Ethernet (ISA, 3rd Edition 2016).
He is referenced in dozens of influential business books by authors like Jay Conrad Levinson, Mark Joyner, Joel Comm and Mari Smith. He’s shared the stage with Barbara Corcoran, Brian Tracy and Les Brown, having consulted in over 300 industries.
In 2015 he launched the Evolution 2.0 Prize, which seeks to solve Origin of Information, one of the great unsolved problems of biology.”
So, sit down and watch this amazing interview I had with Perry Marshall. Definitely a must watch video for everyone interested in understanding more about the universe.
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