Direct response copywriting legend and bestselling author Bob Bly’s new book “The Big Book…

Yours FREE – Bob Bly’s B2B Marketing Handbook!

Since 1979, freelance copywriter Bob Bly has written hundreds of winning B2B promotions – including landing pages, white papers, e-mail marketing campaigns, ads, and sales letters – for over 100 clients including IBM, AT&T, Praxair, Associated Global Systems, Intuit, Ingersoll-Rand, and Medical Economics.

Now, in Bob’s 186-page e-book The Business-to-Business Marketing Handbook, you’ll discover 30+ years of tested B2B marketing secrets, including:

10 tips for increasing landing page conversion rates – page 10. The 6 key components of effective B2B offers – page 19. What’s working in e-mail marketing today?—page 112. 7 tips for more effective content marketing—page 78. Best practices for B2B lead generation—page 54. 4 steps to writing SEO copy that both your prospects and the search engines will love—page 49. 5 ways to build a large and responsive e-list of prospects–page 29. How to write technically accurate copy for high-tech products — page 143. And more… Go here to download your copy today!

Doberman Dan: How To Create And Sell A Physical Print Newsletter

Get shownotes, bonus downloads, and more here:
http://evergreenprofits.com/category/the-podcast/

As a full-time police officer and part-time serial entrepreneur, Doberman Dan spent almost a decade trying to start a successful business. Then he started a direct mail fitness newsletter and finally started making money. Just a year later he quit the police force.

Dan likes to call himself a “kitchen table” entrepreneur, having written hundreds of successful sales letters, direct mail packages, feature articles, and newsletters while kicking back in his home. He’s seen too many businesses make common mistakes rather than change their approach to marketing. And he wants to save them so they can start making maximum money in minimum time.

Not every part of your business should be online. Listen in as Dan shows Matt and Joe how he uses his newsletter to leverage every part of his business, his system to easily keep your letters high-quality, and tactics to quickly grow subscriptions. After the episode, go check out our conversations with Adil Amarsi and Craig Simpson for more copywriting insights.

“You know, sometimes you produce your best stuff when you’re under the gun and you don’t have the option to goof off.“-Doberman Dan

Some Topics We Discussed Include: The psychological benefits of a public alter-ego
A system to keep your newsletter consistently awesome
Rules for finding the right page count for your letter
Why over delivering can kill your subscriptions
How to tell when you’re writing at your best
The content your most knowledgeable customers want to read
A system to keep your ideas in order
How to target an audience using your superpower
Newsletter tactics to increase your stick rate
The simplest, low-cost system to mail a printed newsletter
What to do with an email list that isn’t converting
A targeted way to use a newsletter to quickly grow a business
Why direct mail is an effective way to start a business (now more than ever!)

Contact Doberman Dan: DobermanDan.com
Off The Chain Podcast

References and Links Mentioned: Hustle & Flowshorts – Our new daily podcast!
GenM (Sponsor) – Find marketing apprentices for $50/mo
Free Evergreen Traffic Playbook
The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out
The Alter Ego Effect by Todd Herman
Atlas Shrugged by Ayn Rand
Adil Amarsi : Tactics And Formulas To Write Amazing Sales Copy
Craig Simpson : The Direct Mail Marketing Masterclass

Dan Kennedy Live: Testimonials

Dan Kennedy, the grandmaster of information marketing, shares his insights into the challenges and rewards of the business of selling information with attendees at the System Seminar.

Doberman Dan: How To Create And Sell A Physical Print Newsletter

Get shownotes, bonus downloads, and more here:
http://evergreenprofits.com/category/the-podcast/

As a full-time police officer and part-time serial entrepreneur, Doberman Dan spent almost a decade trying to start a successful business. Then he started a direct mail fitness newsletter and finally started making money. Just a year later he quit the police force.

Dan likes to call himself a “kitchen table” entrepreneur, having written hundreds of successful sales letters, direct mail packages, feature articles, and newsletters while kicking back in his home. He’s seen too many businesses make common mistakes rather than change their approach to marketing. And he wants to save them so they can start making maximum money in minimum time.

Not every part of your business should be online. Listen in as Dan shows Matt and Joe how he uses his newsletter to leverage every part of his business, his system to easily keep your letters high-quality, and tactics to quickly grow subscriptions. After the episode, go check out our conversations with Adil Amarsi and Craig Simpson for more copywriting insights.

“You know, sometimes you produce your best stuff when you’re under the gun and you don’t have the option to goof off.“-Doberman Dan

Some Topics We Discussed Include:
The psychological benefits of a public alter-ego
A system to keep your newsletter consistently awesome
Rules for finding the right page count for your letter
Why over delivering can kill your subscriptions
How to tell when you’re writing at your best
The content your most knowledgeable customers want to read
A system to keep your ideas in order
How to target an audience using your superpower
Newsletter tactics to increase your stick rate
The simplest, low-cost system to mail a printed newsletter
What to do with an email list that isn’t converting
A targeted way to use a newsletter to quickly grow a business
Why direct mail is an effective way to start a business (now more than ever!)

Contact Doberman Dan:
DobermanDan.com
Off The Chain Podcast

References and Links Mentioned:
Hustle & Flowshorts – Our new daily podcast!
GenM (Sponsor) – Find marketing apprentices for $50/mo
Free Evergreen Traffic Playbook
The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out
The Alter Ego Effect by Todd Herman
Atlas Shrugged by Ayn Rand
Adil Amarsi : Tactics And Formulas To Write Amazing Sales Copy
Craig Simpson : The Direct Mail Marketing Masterclass

Doberman Dan: How To Create And Sell A Physical Print Newsletter

Get shownotes, bonus downloads, and more here:
http://evergreenprofits.com/category/the-podcast/

As a full-time police officer and part-time serial entrepreneur, Doberman Dan spent almost a decade trying to start a successful business. Then he started a direct mail fitness newsletter and finally started making money. Just a year later he quit the police force.

Dan likes to call himself a “kitchen table” entrepreneur, having written hundreds of successful sales letters, direct mail packages, feature articles, and newsletters while kicking back in his home. He’s seen too many businesses make common mistakes rather than change their approach to marketing. And he wants to save them so they can start making maximum money in minimum time.

Not every part of your business should be online. Listen in as Dan shows Matt and Joe how he uses his newsletter to leverage every part of his business, his system to easily keep your letters high-quality, and tactics to quickly grow subscriptions. After the episode, go check out our conversations with Adil Amarsi and Craig Simpson for more copywriting insights.

“You know, sometimes you produce your best stuff when you’re under the gun and you don’t have the option to goof off.“-Doberman Dan

Some Topics We Discussed Include:
The psychological benefits of a public alter-ego
A system to keep your newsletter consistently awesome
Rules for finding the right page count for your letter
Why over delivering can kill your subscriptions
How to tell when you’re writing at your best
The content your most knowledgeable customers want to read
A system to keep your ideas in order
How to target an audience using your superpower
Newsletter tactics to increase your stick rate
The simplest, low-cost system to mail a printed newsletter
What to do with an email list that isn’t converting
A targeted way to use a newsletter to quickly grow a business
Why direct mail is an effective way to start a business (now more than ever!)

Contact Doberman Dan:
DobermanDan.com
Off The Chain Podcast

References and Links Mentioned:
Hustle & Flowshorts – Our new daily podcast!
GenM (Sponsor) – Find marketing apprentices for $50/mo
Free Evergreen Traffic Playbook
The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out
The Alter Ego Effect by Todd Herman
Atlas Shrugged by Ayn Rand
Adil Amarsi : Tactics And Formulas To Write Amazing Sales Copy
Craig Simpson : The Direct Mail Marketing Masterclass