Perry Marshall 80/20 Sales and Marketing – Private Event

SEO Sherpa (http://www.seosherpa.com) presents a Breakfast with Perry Marshall recorded live on 17th May 2016 in Dubai, UAE.

At this private closed-door event for customers of SEO Sherpa, Perry Marshall reveals how to use 80:20 sales and marketing principles to win more customers without more work.

In this 70-minute presentation he covers:

– How to “Rack the shotgun” and eliminate tyre kickers from your sales process.
– How to leverage the 80:20 power curve and 10X even 100X your marketing results.
– The 5 “power disqualifier’s” you must ask to zero in on “wallet out, ready to buy” customers.
– And, how to uncover the one thing you should be working on right now.

For more information about SEO Sherpa and Click Jam visit:

Home

Home

Los Angeles business owners listen…

“Attention: Los Angeles Dentists, Doctors, Speakers, Authors, Local Small Business Owners and even Ad Agencies”

How do you get more sales leads guaranteed to convert to sales easier, cheaper, and with less hassle so you can rest easier at night?

Is it true that SEO, PPC, Copywriting and both offline and online Direct response marketing strategies are excellent ways to get more leads?

If you want to get more leads on auto-pilot, while reducing friction and generating more profits easily, then you will want to read every word of this letter I wrote for you, because being a business owner is tough in America today, and perhaps seeing how to leverage technology to your advantage could put one or several zeros at the end of your profits by the end of year or even overnight.

That’s a bold claim I know. So allow me to explain. See…

Out of the hundreds of businesses I have evaluated over the last twenty years across multiple industries to help explode their profits, slash their costs, and codify their processes, there are a few simple areas where you can get a big bank for your buck and I see companies leaving money on the table or even worse flushing money down the drain because they don’t have an expert in their corner who has their best interest at heart!

Did you know that just one of my simple strategies got big name A-List copywriters 20% conversion rates overnight from one simple change to their landing pages.  That’s how powerful these strategies are to you. And I want to share them with you right now.

Here’s the deal…

Back in 2008 in West Los Angeles as I was graduating (magna cum laude) from Pepperdine University with a Bachelor of Science in Business Management and even then I knew I had a serious problem!

I had become completely addicted to internet marketing.  And I started to spend every moment and every extra dollar I had buying courses and books on learning internet marketing and how to build a list, traffic generation, conversions, email marketing, direct response marketing, and web design.

In 2009, when I graduated with an MBA in Finance and Marketing, I already had experience with running my own businesses already, but I wasn’t very successful.

I had tried Pay-Per-Click advertising, but didn’t really know what I was doing back then.  Fast forward to 2012 and I was still trying everything I could to make money online using internet marketing.  As I devoured another course, I would attempt what I had learned and I’d get one step closer to success.

Finally, in 2013 I bought a funnel from a guy, started running solo ads to it and voila!  Pay dirt. I had made my first dollar online, and by the weekend I had deconstructed the anatomy of the funnel to see why it was working.

Literally, overnight I had a list of over 500 people and the sales I got from affiliate offers within the funnel, paid for the traffic.  This is what is known as a self-liquidating offer.

It’s when your front end lead generation magnet, pulls in leads, and the back end higher ticket offers increase customer life time value.  This was exciting but I still wasn’t satisfied…

Still consuming information like a machine I continued to learn, study and implement more, and more, and more.

Next, I decided to build my own products and hired the best internet marketing  business coach at the time.

And I asked him to show me how he was doing it. I’ll never forget how terrified I was to write the check, because it was a BIG ONE. But I did because I trusted my heart and within six months I had my own digital product line created and branded and started selling those products using internet marketing to my list.

Next, I began to create and convert local web pages for business owners. This was in 2014 and cell phones were exploding in popularity. Many business owners didn’t have a mobile optimized website, so I helped them convert their websites and helped them with their marketing strategies.

Still not satisfied I continued consuming more and more information daily and learning as much as I could about sales, marketing, persuasion, direct mail, internet marketing, NLP, and everything I could get my hands on.

At this point every dollar I made with my business was being spend on increasing my knowledge for my clients and my products to increase sales, decrease costs, and explode results as fast as possible.

I hired another mentor, this time for live events. By 2017 I had co-produced my first two live events including Event Promoters Mastermind and the Speaker Author Mastermind.

Pretty soon I found myself on phone calls with my mentors and they were hiring me to help them!  I still can’t believe it. But, it’s true. And I started doing join ventures, cross promotions, speaker promotions, event promotions and everything in between to help people.

The best part was that it wasn’t salesy or spammy at all. I began to simply connect with people who I knew I could help and I started helping them.   Deep inside I’m a shy introvert and that’s why I know this will work for anyone.

In case I didn’t mention it yet, I was also working full time during this whole process, while getting amazing results for my clients.

Eventually, I started my C-Corporation called Smith Publishing, Inc. to house all of my brands and to structure my business.  Helping local businesses with all that I’ve learned led me to start I Need Local Marketing, a digital asset management company.

We help businesses get more sales and leads using advanced strategies of SEO, Pay-Per-Click Advertising, Google Analytics, Copywriting, Market Research, and many more strategies too numerous to list.

We get results for our clients guaranteed or you don’t pay. Very few people in this industry can or will say this. We put our money where our mouth is, because we just want to get you excellent results so you can tell all your friends how awesome we are and how much we helped you with your business.

So, now that you’ve read this far, perhaps you’re feeling like giving us a call or sending us an email, so we can see how to best help you in your business.  We’re nice guys. We guarantee results. And we aren’t going to take you on as a client unless we can help you.

So use the contact information below to call us or email us today. We’ll setup a mutual time to discuss your business and explore the ways in which we can help.

Kind regards,

Clinton Smith

President, CEO

Smith Publishing, Inc.

310-929-5808

info@ineedlocalmarketing.com

 

Entrepreneur

Author

Business Strategist

Email Dyno Blog Post

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“So today, in an ongoing obsession to discover the best tools for business owners like you to become more profitable. I decided to reveal a little tool I found and have been using for my clients businesses to get more leads and build a deeper bond with their customers” 

And I set out on a mission to discover why a weird side affect is skyrocketing customer satisfaction and business owners profits faster than we imagined was possible at first. 

If you want to know how this can really help your business, then simply keeping reading or reply back to this email and I’ll show you why it’s so easy it’s like magic yet most business owners don’t even know these tools exist, nor how to deploy them strategically throughout their business.

Like sitting ducks –  Business owners fall prey to the competition who know these strategies I’ll reveal to you just a second!

but first business is tough, even when the economy is booming like now you never know when a correction is coming and you better be prepared and have a customer list that you nurture and communicate with on a regular basis or you could find yourself screwed or even wiped out when hard times hit!

Enter the solution, your newfound secret weapon! Yep. That’s right.  Your secret weapon because if you’re on my team then I’ll show you how to eliminate 90% of your business competitors with this one easy technology move that the average person has no idea is  even possible.  In fact, most marketers I know, and I compete with the best marketers in the world and have been doing it successfully for 12 years, don’t even know about some of these strategies and if they do no one is sharing it.

The way I know this is I obsessively buy all of the best marketers products and I consume them, test them, and deploy them and then I write about the one’s I like on my blog. 

Sometimes it works better than others in highly competitive niches but guaranteed these strategies will set you apart from the competition sealing your monopolistic domination on your local market competition.

Creating an impenetrable fortress where you sit in your castle above looking down on the competition, and you see below with a moat full of energetically wild voracious hungry crocodiles, surrounded by a blazing ring of fire, and you think “competition -what competition?” Because your business will stand so far apart with this strategy.

Your competitors will be left scratching their heads, wondering what happened as you hyper warp ahead of them so fast, that they’re left choking on your dust!

Sorry I’m  a visual person and that’s the best way I know to type the words hear so you can really feel them soaking into your brain your mind and heart to experience what I’m trying to describe. 

And I hope you get the idea that this is something you have to explore deeper because you want to see effective results in your business fast that’s sustainable to scale. Plus! 

Let’s pretend for a minute that you hired me for example…And You’re a Doctor, Dentist, Business Owner, Real Estate Agent, Start-up Vice President, or CEO of a Fortune 500 Corporation and we want to dramatically increase customer satisfaction immediately. 

First, I’d guarantee you have in place a visually stunning welcome mat landing page for your new website visitors to land on so we could get them on our newsletter, and we’d be sure it’s packed with short, punchy, action-driven copy that gets results. 

The kind that makes you want to take action right now to visualize and “See What It’s All About!”

Next, we’d setup a series of welcome emails that are geared towards serving the clients with a better experience. 

Let’s say you own a bar and Tuesdays are slow.

Only a few guys in there playing pool usually no-one on the dance floor. 

So, you decide to send an email out to your list saying  

“Ladies Drink Free Tonight From 6-9 for instant access show this email at the door.”

Email is practically fr.e.e so you decide to send to the whole list. 

You have doubts about if it will work but

you send the power packed copy email like the one you’re reading now anyway

that morning and go about your day.

You begin to hear some laughing up front and giggling a few minutes before six

you notice a group of young ladies step into the bar and approach!

Here’s where the secret weapon part comes.

 

 

You had already and simultaneously sent an email to the guys on your list and you told them

“Hey Fellas you’re invited to come enjoy ladies night tonight!” 

You can imagine the excitement as men and women begin to arrive in droves

and your staff are suddenly scrambling around harder than you imagined or were even prepared for tonight.

You even call in extra staff which you haven’t done in years. 

The night is flying by as you are bringing out cases coke, beer, and alcohol just to keep up and you start running out of supplies and you’re thinking how lucky you are that you had just stocked inventory as it was the 1st of the Month.  

And the band is on fire as they are absorbing the energy from the dance floor and it’s packed!

Everyone is having a blast!

 

 

And you are suddenly embolden with your new powerful secret weapon of email marketing.

You end closing really late as the last stragglers headed out and you are counting the money that came in.

To your amazement it’s the most profitable night of the whole year. 

As we continue to work together forever and ever you realize just how magical this day was that you stumbled upon this letter. 

Luck favors the bold action takers that strive for results! 

Click here next to learn more about how you can deploy technology to see amazing results fast!

Enjoy the weekend! I’m off to the beach now to enjoy the day. 

Peace out for now,

Clinton Smith

310-929-5808

info@ineedlocalmarketing.com

World Class Marketer and Business Strategist

 



Strategic Local Business Adviser

CEO/President Smith Publishing, Inc.

Author: “You Need Local Marketing

Live Event Co-producer:

SpeakerAuthorMastermind.com and EvenPromoterMastermind.com

with Mark Harris 

MBA in Finance And Marketing, Pepperdine University (honors)

Bachelor Of Science in Business Management, Pepperdine Universityy (Magna Cum Laude)

 

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>

How To Easily Get More Leads More Sales And More Happy Customers Today!

 

 

 

 

 

 

 

  • Have a landing page or welcome mat on your website.
  • Have a self-liquidating front-end offer.
  • Have this tied into an email auto-responder.
  • Have a professional copywriter write your pages (someone like me;)
  • Have a blog that is automatically setup to push out keyword rich niche specific content.
  • Have a list of promotional calendar dates so you are prepared in advance.
  • Take advantage of the holidays and other niche specific important dates to align your marketing calendar.
  • Engage, make it fun,and offer great deals and cross-sells and upsells!
  • Run contests, promotions and other buzz generating AIDA inspiring viral content.
  • Post to social media automatically from your blog on your website.
  • Create the VIP experience for your customer because it’s about the relationship and the journey.
  • Provide useful information that is helpful for your clients.

That’s just a few ideas off the top of my head. What else can you think of to help small business owners get more leads today?

  • How about SEO search engine optimization?
  • How Pay per click marketing?
  • How about Local Listings on Yahoo, Google, Bing, and local directories?
  • How about newspaper ads that lead to your website landing page or welcome mat?
  • How about Facebook Ads?
  • How about Linkedin Ads?
  • How about Instragram Ads?
  • How about Twitter Ads?
  • How about Social Media Selling and Social Media Posts and Marketing?
  • How about Google Pay Per Click?
  • What about Bing Ads?
  • Perhaps you would consider direct mail campaigns?
  • Then there is a Guerrilla Style Marketing Strategies?
  • Imagine stunt or gimmick attention grabbing marketing?
  • How about banners and flyers?
  • How about planes carrying banners over the beach?
  • Don’t forget about Google reviews?
  • Have you published your book yet?
  • Do you know others in your industry who you can share content and ideas and strategies with to cross promote yourselves?
  • Have you considered creating a syndicate within your local business community to share ideas, email lists, and cross promote each other legally and ethically?
  • How about Geo-Targeting?

Look, you get the idea by now right? The world is your oyster and if you are start to feel that even one of these ideas could get your mores sales and clients then do be sure to schedule for free of charge strategy session with me today so we can explore the ways in which you can easily begin to increase profit margins with little effort and with a very modest budget to boot.

To your success,

Clinton Smith

CEO President, Smith Publishing, Inc.

310-929-5808

https://www.ineedlocalmarketing.com

3 Fast Ways For Business Owners To Increase Revenue Fast!

3 Fast Ways For Business Owners To Increase Revenue Fast using Email Marketing, List Building, and Social Media together!

Build Your Email List! Connect your website to social media. And use these feedback loops to create a buyer frenetic environment. 
 
Now, Whether you have a brick and mortar business, or an online publishing business, restaurant owner, bar owner, you need to build a “List” or audience.
 
  • First get yourself a “lead magnet” such as a guide, or e-book, or video series, or something of benefit to have your client be willing to “raise their hand” and show they is interested in hearing from you again.
  • (Let’s say you have a restaurant and when visitors arrive at your website they see an Irresistible Coupon Discount for “buy 1 dinner and get the 2nd dinner for Free with a complimentary bottle of wine”.
  • Now as the business owner you have rewarded a visitor to your website, and now you have their email address and on Tuesdays when business is slow you can send out an email Monday night offering “Taco Tuesdays” $1 drinks 4-8 Happy Hour!”).
  • You can pay someone to build a lead magnet for you easily on a site like https://www.fiverr.com; or https://www.upwork.com/.
  • You can create it and outline it and have someone add graphics.
You will need an email “auto-responder” such as
 
Get Response
 
Or Active Campaign
Both of these are fantastic service providers for professional email marketing campaigns.
 
which is a way to communicate with people who have signed up and shared their email address, home address, phone number,  or contact details and has given you permission for you to follow up with them
 
  • You will need a series of emails or videos that can follow up or have a professional email copywriting expert write your emails for you
Here is what you see starting to happen in your business (You could even have this setup this weekend).
  • You now have a lead magnet.
  • You have an email follow up sequence
  • You have a promotional plan throughout the year
  • You use your promotional plan to track your results for continuous improvement
 
If you need help setting up profitable marketing campaigns to exponentially increase your profit margins and ROI on your investments, then call your local Torrance trusted business adviser at I Need Local Marketing Today!
 
Clinton Smith
 
CEO/President
 
Smith Publishing, Inc. 
 
310-929-5808
 
Published Author:
 
“You Need Local Marketing”, available on Amazon
 
MBA in Finance & Marketing Pepperdine University

 

 

 

 

“Free Report” Reveals 10 Strategies To Get More Sales To Your Local Business In Torrance, Ca. 90503

“FREE REPORT REVEALS”… “Free Report” Reveals 10 Strategies To Get More Sales To Your Local Business In Torrance, Ca. 90503 and…

IMPORTANT INFORMATION FOR DOCTORS, DENTISTS, PLUMBERS, STORE OWNERS, RESTAURANT OWNERS, WINE SHOPS, AND LOCAL BUSINESS OWNERS..IN  TORRANCE, CALIFORNIA. SEE THIS!

TODAY AS I WRITE TO YOU ABOUT THIS POWERFUL FREE REPORT AND AS YOU READ THE WORDS HEARING THE SILENT SCREAMS OF NEWSPAPER HEADLINES FROM THE DAILY BREEZE YOU CAN BEGIN TO CATCH  A WHIFF OF DARK EVIL STORM CLOUDS OF DOOM BEGINNING TO BREW OUT ON THE ECONOMIC HORIZON WHICH COULD EASILY SPELL DISASTER FOR YOUR LOCAL BUSINESS!

And are You prepared….

 

Because, IMAGINE WHAT WOULD HAPPEN IF YOUR CUSTOMERS WALLETS SUDDENLY DRIED UP LEAVING YOUR BUSINESS IN PAIN, INJECTING POISON STINGING YOUR TORRANCE BUSINESS POSSIBLY KILLING IT IN ITS INFANCY IF YOU’RE NOT PREPARED! AND THIS REPORT WILL SHOW YOU HOW IT’S HAPPENING ALREADY TO SOME BUSINESSES IN OUR AREA…

PLUS 10 POWERFUL SECRET METHODS TO EASILY GET A HORDE OF RAVING FANS AND NEW CLIENTS INTO YOUR STORE BY SUNDOWN!

 

From the desk of:

Clinton Smith

Torrance, Ca. 90503

Time: 10:03 PST

Hello Friend,

 

Forget about the uncertainty of North Korea or what’s happening in Washington, and all the other factors of affecting your local business. Let’s focus on the simple local economic factors that can and likely will affect you and your business now and into the future.  

 

See. Like you I am a Local Business Owner and resident of Torrance. And this morning while sipping my coffee and reading the daily news business section I couldn’t help but notice the following headlines screaming back at me and what it could mean to the future state of local businesses like ours all over the South Bay.

 

Listen for yourself. See the headlines below. Straight out of the business section of the Daily Breeze.

 

 

  • Think gas is too expensive? Pump prices could get even higher in 2018…

  • Walmart closes dozens of Sam’s Club locations…

  • California is sitting on a surplus, but don’t expect a refund, taxpayers

 

  1. To buy or not to buy? New tax law creates uncertainty for some homebuyers

  2. Cheap wedding dress alert! Shuttered Alfred Angelo store in West Covina selling off inventory…

 

And that’s just some of the headlines. With California’s aggressive tax and spend environment, high rent payments in our area, you meeting your payroll budget, buying inventory, not to mention licensing and compliance. Gheez…

 

It all adds up to a pretty penny fast doesn’t it!

 

And, I’m just a simple man, not a fortune teller, but too me these headlines are signaling that consumers are going to have less discretionary income to spend in coming quarters, and the fear and uncertainty will make consumers spend less at your local business and you have bills to pay plus you want to make a profit and live a good life. I get it!

 

Therefore, it’s not a matter of “IF” a crisis will hit, but “When. And when the economy takes a hit will your business be prepared?

 

And so I wrote you this report to protect you from this Economic Enemy That Chews Up Less Prepared Entrepreneurs And Crushes Businesses Leaving Men and Women Weeping And Dismayed At Their Broken Businesses Dreams Left Shuttered in Its Terrible Wake!

 

And don’t get me started on the damage to the business climate caused by politicians on both sides of the aisle. It just seems it us against them everywhere you turn. Which means all the politicians first look out for their cronies and never the little guys like us, the entrepreneurs like you and me who spur on the economy giving people jobs and creating real value by helping others.  

 

And that quite frankly these politicians behaviors T me off to no end!

 

And Just a few months ago I read that the local restaurants right here in Torrance are really hurting with Toyota recently moving to Plano for better tax incentives and lower operating costs, and other large employers are considering and many already have realizing California is just too expensive to have a business in this state.


But, I love it here and I want to stay. And I’m assuming if you could get more customers, more sales, more repeat business, and not be a slave to your business, then you’d want to stay here too. The weather is mighty cold in New England this time of year.  

 

As I mentioned, I love our City and our local businesses which is why I’m writing this letter to you today. It’s very important that you read every word so you don’t get left out in the cold, with these cutting edge strategies I’ll be sharing with you in just a moment you’ll be able to secure your future in your market for years to come. But not yet.


First, with those ominous headlines alone…you’d likely agree that a rough ride can come at any minute, which is why you must prepare now in case of an economic downturn, or some unexpected curveball that can come your way at any minute.

 

Second, with tightening government regulations putting a stranglehold around business owners necks, doom and gloom, plus uncertainty the picture doesn’t look like it’s going to get any brighter any time soon.

 

Third, all of that’s true at least for the unfortunate business owners who fail to market their businesses properly (but more on that in a moment)…


Because you are one of the lucky few thousand businesses owners who are receiving this important letter today, and many of them will be too busy or distracted, or skeptical, or lazy to take any of the important information to do anything with it, even though I’m about to spill the beans on the secret to locking in clients, creating repeat business, and opening the floodgates of revenue you so rightly deserve…

 

First let me ask you a few hard questions if I may:

 

  • Are you suffering from less sales than you know is  possible and wondering how your business will survive in 2018?  
  • Do you ever lie awake at night, scared, unable to sleep, with a pit in your stomach because you’re worried about making payroll, paying the rent, not to mention inventory, taxes, and all the other bills?
  • Do you ever imagine the embarrassment you will have to endure with friends and family if your local business fails?
  • Are you looking at the foot traffic in your business and wondering how to make ends meet?
  • Are there certain nights where it looks like a ghost town in your store?
  • Does your store bring in enough revenue to clearly provide healthy profit margins every month for your local business?
  • Do you have a system to communicate to your customers and market offers to them on a consistent, trackable, basis?
  • Do you get to take time off whenever you want, never stressing about bills because you bring in so much money that rent will never be a problem?

 

If you answered yes or no to any or all of these questions then you will be very excited by this report and the secret strategies you’ll discover below…

 

IN THIS EXCLUSIVE FREE REPORT YOU’LL SOON DISCOVER 10 OF THE MOST POWERFUL STRATEGIES MY CLIENTS ARE USING TO INCREASE MARKET SHARE TO THEIR BUSINESS IN ANY ECONOMY BY INCREASING FOOT TRAFFIC TO THEIR STORES SO FAST THAT YOU COULD EASILY SEE SIMILAR RESULTS BY THIS WEEKEND…

 

But first a little bit about me. I’m a local father, faithful husband, and entrepreneur who like you set out into the world to be my own boss, and to help others, and to do something big while earning a nice living in the process.

 

Several years ago I tried to do everything right, because I was tired of being a wrench turning grease monkey working on generators, and I wanted to build a better life for my family. I was at the whim of an incompetent employer, was never home, and the harder I worked the less they appreciated my efforts.


So I decided to do what my parents taught me, go to school, get a degree and work your way up the chain of command. So with three young kids and a fast growing family, from my 2 bedroom apartment I went to school full time, while working a full time career, and taking care of my family.


In between, ballet, gymnastics, soccer, growing the business for my employer I went to school at Pepperdine on nights and on the weekends. I still remember it like it was yesterday although I graduated in 2009, because I would often work 20 hour days just to make ends meet.

 

I still remember the time I passed up a trip to go to Hawaii with my wife and kids because I had finals and working to keep a 3.8+ GPA. Man what an idiot I was, but we can’t look back now instead look forward to the future.

 

So when I finished my AA from El Camino, my Bachelor of Science in Business Management, an MBA in finance and marketing with honors back to back like the Lakers in their hay day, I was feeling pretty proud of myself, and thought I would finally be able to take care of my family and live a life of enjoyment and enjoying a much higher income.


So what happened next had me feeling like a deflated balloon, because as quickly as the graduation ceremony commenced I found myself staring at massive debt from student loans.

 

And to rub salt in the wound, my employer refused to give me a raise for two years in a row even though I was successfully running and growing their microturbine generator Field Service business profitably and managing virtual employees from home!

First on the West Coast until we were humming on all cylinders and across North America. I wanted to be with that company forever but several underhanded moves on their part caused me to venture out on my own. And since then I never looked back.

 

So I started a business online in 2013 making websites compatible with the mobile revolution, then I created digital products teaching people how to make money online, then I started running facebooks ads and got really good at delivering online traffic to websites that would convert into paying customers.


And I spent the last ten years perfecting every aspect of advertising, copywriting, traffic generation, and advanced marketing technologies and strategies that 99% of average business owners know nothing about…

 

In 2014 I made my first dollar online, and then went on to build a customer base of 500 clients from scratch in 48 hours using the exact methods I will share with you below.

Since then I have consulted with online and offline business owners hundreds of times and have made them literally hundreds of millions of dollars in revenue and cost savings over that time. And I made a commitment to share these strategies with as many business owners as possible in 2018! And that’s why I created this report for YOU!!!

 

Without further ado, let’s dive in shall we…

 

Ten Powerful Easy To Implement Cutting Edge Business Strategies That Will Help You Dominate Your Market and Eliminate The Competition in 2018 and Beyond!

 

  1. Social Media; Facebook, Twitter, Linkedin, Instagram, SnapChat, YouTube, Google, and more……(Social Selling is Big Business in 2018 but it’s too hard for the average business owner to manage properly which is why you must outsource this solution to see massive success)
  2. Automatic Sales Machine (AKA a website engineered to capture leads and follow up with clients on auto-pilot drawing them into your offerings like bees to honey….and most business owners are shocked to hear that we can setup a top notch system for You often for less than $500 dollars if you don’t even have a website yet. I know the last person who sold you told you it would be thousands of dollars for a static website that does nothing, but that’s just a lie, or incompetent people who don’t know what they’re doing yet)
  3. CRM SYSTEMS – Everyone knows it’s cheaper to retain good clients then going out and buying new ones, so customer service is essential for repeat business. Some CRM’s include, Hubspot, InsightlySaleForceZoho(and we have the single most cutting edge strategy you could ever imagine to turn your clients and customers into raving fans)
  4. Direct Mail Campaigns: Everyone thinks this is expensive, and it is if you don’t know how to buy remnant space Ads, if you don’t use and ad that converts (most of my clients happily pay me to do this because it’s what I do and they get a positive ROI)
  5. The Other Side of Social Selling: Pay Per Click Ads on Facebook, Linkedin, Twitter, Instagram, and Snapchat .  Guess what? In case you  didn’t know FB is not just for envying friends on vacation, or staring at Cat Videos all day. In fact, all of the free stuff is paid for by advertisers who serve up highly targeted ads in your feed because social media is like big brother which is great for advertising.  (Did you know I can target the exact buyer and bring them into your store for $0.01 per click?) Imagine the avalanches of traffic you’ll get when you announce your next promotion to hyper targeted clone like targets of your hyper buyer…
  6. Word of Mouth marketing: Imagine what would happen if every one of your clients bragged about you to all of their friends and family and told them how much they liked your services, and what if they sent out a message to everyone today (could you handle the foot traffic you’ll soon be getting with what we will reveal with this one method alone?)
  7. Mobile Advertising:  in 2018 Space Aged Advanced Technologies exist that are stupid simple to use…and can make you a fortune as the unrivaled leader in your markets hedging your position for decades into the future…(we have an exclusive technology that you’re going to love. seriously, it’s the creme de le creme. The cat’s meow, because it targets your competitors clients on their mobile devices over and over again until they subconsciously find themselves suddenly buying your products instead) You definitely want in on this technology before your competition gets their hands on it.
  8. Email Marketing:  Collect Customer Details from your ads or on your website using this one simple 5 minute method and continue to market to your customers over and over and over again with your amazing offers! For email marketing you need an auto-responder and all of these listed work really well. MailchimpActiveCampaign, Aweber, Get Response, infusionsoft and more (most people screw this up, but it’s how I built a customer list of 500 clients in 48 hours we can do it for you next week!)
  9. Joint Ventures:  Imagine this. You own a Spirit and Wine Store in a strip mall next to a Pizza Shop. You both have email lists that we built, nurtured and cultivated for you. We come up with a brilliant idea to mail the pizza list a beer offer on Friday night and everyone who comes into the pizza shop is targeted with a discount on Beer! OR vice versa. Power in numbers baby! Boom. This is one of the most profitable methods I’ve ever used for my clients. “Co-Op Etition” How to get so-called competitors all around you to promote our products with glee in their eyes while you go trotting off to the bank to collect more money, and your customers love you for it!
  10. Top Secret Method:  This Tenth Method is the Most Powerful Method I’ve ever used and it skyrockets profits of practically any under performing business almost like magic overnight for every single business owner that’s used it. But, it’s almost too powerful for me to “just share” with anyone and their brothers. SO I reserve it for my clients. It uses advance persuasion tactics and skills that get people drooling over your offers (and in order for me to share it with you, you’ll have to schedule a free consultation with me so I can understand your business and to ensure we are on the same page before I unleash this strategy for you!)

 

Here’s what’s about to happen next as I write this letter…I’m going to go on a run on the beach, while you do this now…

 

BOOK YOUR FREE STRATEGY SESSION WITH ME RIGHT NOW BY GOING TO THE LINK BELOW AND SCHEDULING YOUR EXCLUSIVE APPOINTMENT WITH EASE…

 

https://calendly.com/clinton-s-smith


Do Not fail to jump on this opportunity immediately as this exact letter is going out to hundreds of business owners in Torrance in a matter of days. And once my schedule is booked and I can’t reasonably take on clients that I can help. Then, you’ll be left in the cold and I don’t want to see that happen to you.

 

This is not some false scarcity tactic either, I’m just simply being honest and telling you I have a big heart, but can’t possibly help everyone. I refuse to compromise on customer service and will only take on a handful of clients at a time, and usually in non-competing niches.

 

So you better act fast if this letter resonates and you too want more sales than you can reasonably handle!

 

Signing off for now…

 

Sincerely,

 

Clinton Smith

 

P.S. Most business owners get sizeable results with just one of my strategies when implemented properly. So Grab your FREE strategy consultation with me now by contacting my assistant below or by booking your special consultation here: https://calendly.com/clinton-s-smith

 

P.P.S. Why are you still reading this? 🙂  Don’t you realize half of the south bay signed up already….Seriously click on the link below to see if there are any spots left then  jump on it amigo if you want to avoid the Economic Bully That’ll Beat Up Less Prepared Businesses all over the South Bay..SIGN UP NOW

https://calendly.com/clinton-s-smith

 

Clinton Smith

310-929-5808

President/CEO Smith Publishing, Inc.

info@ineedlocalmarketing.com

3 Ethical Non-Sleazy Ways To Make Your Clients Fall In Love With Your Local Business in Torrance…

3 Ethical And Non-Sleazy Ways To Make Your Clients Fall In Love With You

Today We’ll Show you 3 Ethical And Non-Sleazy Ways To Make Your Clients Fall In Love With Your Local Business in Torrance

Imagine you were going on a date, and all you did was talk about yourself. Talked about all of your accomplishments, and jabbered on about all of your accolades.

Now your date, who was somewhat attracted in you at the beginning quickly senses this behavior and suddenly is repulsed by your very existence.

This is what happens to your clients when they visit Your webpage, and you have poor copy.

What is copy you might be asking?  Copywriting is the most valuable business skill you could ever develop and it is the ability to sell in print and language.

In fact, you can learn all you want about “funnels” and “traffic”, Facebook Ads, Google Ads, Newspaper Ads, Linkedin Ads, Twitter Ads, Email Marketing, literally everything under the Sun about the mechanics of sales, but without copy that converts you’re simply dead in the water…

But hey, that’s not what we are here to talk about today now are we, no! So, let’s save that little lesson for another day, shall we and let’s talk about the

3 Ethical And Non-Sleazy Ways To Make Your Clients Fall In Love With Your Local Business in Torrance…

STEP 1: Make It All About Them – Then OVER DELIVER!!!

The first thing you want to keep in mind when designing your website, or creating ads for your local business, or if you hire someone like us to do it, is that it’s all about them!!

What that means is that they don’t want a “better drill” they want a solution to put “holes in their walls”.

This is something I learned in 2006 and I have had to constantly improve on this over and over again.

How can you talk about them if you don’t know who they are?

If you are a Doctor, Dentist, Surgeon, or Professional of any type then you have a specialty most likely, and you serve a certain demographic of people.

This makes creating your copy so much easier and allows you to really drill down into their pains and pleasures to get your clients to do what is good for them.

And if that means becoming your client then by gawd it’s your duty to convert those visitors into clients and doing your American Duty to keeping your business in top shape!

So Make it all about Them – and then here’s the secret sauce to this first step, always, and I do mean always, make absolutely sure that – You OVER DELIVER!

STEP 2: Get Your Clients More Sales of Satisfy their desires

If you are in any type of business, then you are in the business of selling.

Whether you own a local Barber Shop, or a Restaurant, or a Rocket Design Company…

You are in the business of selling, your ideas, your services, your user experiences, and your clients want and need to get more utility and have more fun doing it!

More sales happen by one of two methods, either getting new clients or selling existing clients repeat items or new items that compliment their original purchase in some way….

For Example: When you walk into a McDonaldz and order a Burger they try to upsell you on Fries and a Drink, they actually in some cases take a loss on the leader…

Because they know they will make a profit on the back  end….and you can learn a lot from this model  In my opinion that’s how sales wraps up into step 3 coming up, but first let me mention..

From your very first sale and the journey along your customers experience you want your customer service experience to lead to what?

That’s right! Another sale, repeated like clockwork, and from there you want to squeeze out any excess unnecessary steps to increase the throughput of your operations to decrease costs.

This results in something called profit margin, which is your EBITDA or earnings before interest, taxes, depreciation, and amortization…And some of my online businesses run at very high profit margins, which is a very good thing, and that’s what we do for our clients is increase sales, while decreasing costs to increase their profit margins..pretty slick huh!

EBITDA = Net Profit + Interest +Taxes + Depreciation + Amortization

Step 3: Creating a Better Customer Service Experience, While Having Fun Doing It!

What can you do…..to create great customer experiences?  I want to direct you to an article by the Harvard Business Review…. which is located by clicking the link below and is entitled “Kick Ass Customer Service”…..all attributes and rights go to the HBR and

I want you  to read the article as a prelude to finishing this post….They do a good job, but there’s more to the story…..

First you can listen to your clients, and find out what they need.

CASE STUDIES LINK TO THIS PAGE BUT FINISH THIS ARTICLE FIRST:-)

Always sell them what they want, but give them what they need.

People don’t purchase logically, at least not for the most part, they buy emotionally and rationalize their behavior logically.

Social Selling, Customer Service, Analytics
WE ARE OFFERING A ONE WEEK TRIAL FOR FREE TO SHOW YOU HOW TO GET MORE SALES USING SOCIAL MEDIA

One way to get feedback is to pay for feedback with a discounted coupon, or surveys, or here’s a very novel idea for you to engage clients through social media, pay attention to those negative reviews, and reward them with incentives to take actions that are advantageous to your business. Social media is a powerful tool for getting data on customers as well as advertising…In fact look at the number of users that are on major social media channels in 2017 according to Statista

Statistic: Most famous social network sites worldwide as of September 2017, ranked by number of active users (in millions) | Statista
Find more statistics at Statista

(we can fix those for you by the way! Unless you are an unscrupulous business owner, then sorry you’re on your own;-)

Please be sure to comment below and let us know your thoughts about this post. Let me know what you want to hear about next..

Oh, and I almost forgot to mention…If you are looking for a way to steal the hearts, minds, and souls of the customers from your competition, then comment below or give us a call.

We have some very advanced technology that serves ads to users on mobile devices, and then retargets them over and over again, in a very classy and stealth type of way.

And this will seep into their unconcious minds until one day in the near future they say, “Hey Honey, do you want to go checkout that new Italian place down the road, never even realizing you’ve been targeting them with ads all along.

And because you decided to hire I Need Local Marketing for all of your marketing needs you’ll have a system in place to do all 3 steps above, and you’ll create customers that fall in LOVE WITH YOUR LOCAL BUSINESS IN TORRANCE. CALL US TODAY OR DROP US AN EMAIL AT….

Call: #310-929-5808

Email: info@ineedlocalmarketing.com

Your New Customer Service Concierge!

Clinton Smith

Sources: accessed on 1/13/18 by CSS

https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/

https://hbr.org/2017/01/kick-ass-customer-service

https://ineedlocalmarketing.com/

Marketing your business online

Marketing your business online properly is important for today’s local business, but are you avoiding the pitfalls that most business owners are making?

While marketing your business online is an excellent strategy to get more leads, more sales, and better profitability, every day we see professionals like Attorneys, Dentists, Chiropractors, Surgeons, and brick and mortar businesses of all types wasting money because they don’t know one of the many strategies that could easily help them to accelerate their business easily and effortlessly, or they are using a strategy in the wrong way.

These are not the normal SEO, PPC, Blogging strategies that everyone else is using.  These are not the normal email marketing, and web marketing strategies you are used to seeing either. We are talking about totally different strategies than what you might have seen before – that work!

Although, those web marketing strategies definitely work. In order to keep from wasting money using these strategies there is a very specific framework you need for your website and business that allows for profitable, sustainable exponential business growth.

If you want to learn these unconventional strategies then call us today at 310-929-5808 or email us at info@ineedlocalmarketing.com.