When you want to know how to increase ROI with paid traffic, you go to the guy who wrote the book — literally. Heather Vale Goss of Performance Marketing Insider interviews Perry Marshall, author of The Definitive Guide to Google AdWords and 80/20 Sales and Marketing. In this interview, the first of five parts, discover why paid traffic is best for building a business, what expecting free traffic is the equivalent of, and Perry’s favorite paid traffic source now (no, it’s not AdWords). Also find out what sort of paid traffic is best for your business, which paid search is most mobile-friendly, and what kind of results you can expect.
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