Episode 42: Secrets of direct marketing, with Brian Kurtz

Why you should listen: 

  

Brian Kurtz has been a serial direct marketer for over 35 years and never met a medium he didn’t like…and while he’s had much success, he also must admit that trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids was only “a good idea at the time…”  

  

Brian spent 34 years helping build Boardroom Inc. into one of the most successful and respected direct marketers ever.  

 

During his tenure at Boardroom, Brian was responsible for the mailing of close to 2 billion pieces of direct mail (and he did NOT lick every stamp!); he was also responsible for the distribution of millions of other impressions and promotions in a wide variety of alternate media, both offline and online, he was committed to working with the most innovative direct marketing techniques; and he is known for working with some of the greatest direct marketing consultants and copywriters who have ever lived and considers himself a lifelong student.  

  

Under Brian’s marketing leadership, Boardroom sold millions of subscriptions and tens of millions of consumer, health and business-related books; and during his career at Boardroom, revenues went from approximately $5 million (in 1981) to a high of over $150 million (in 2006).  

  

His mission for the next 35 years (as the Founder of “Titans Marketing LLC”), is to be the bridge between the eternal truths of direct response marketing and all that is considered state-of-the-art direct response marketing today. And he will do that as both a student and teacher.  

  

What you will hear: 

 

00:15 Introducing Brian 

 

06:05 Starting out with Direct Response Marketing 

 

18:47 Titans of direct response 

 

27:30 The Advertising Solution 

 

40:32 Copywriting 

 

44:00  “You may not know it when you see it” 

 

49:19 RFM 

 

55:30 Top 4 copywriting secrets 

 

Resources: 

 

The Advertising Solution 

 

You may not know it when you see it 

 

Brian Kurtz 

Click here to view the full transcript

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