Ask yourself what system does your business offer to solve your clients was pressing needs desires and wants?
Any business or service provider that can offer the least amount of friction to solve that biggest problem their clients face, will be the ones that emerge out of this stronger than ever.
Since the whole world decided to change on us a few weeks ago (again) people in some cases are still shell-shocked still trying to figure out what to do next and there will be winners and losers.
And I predict that the ones that succeed wi’ll be the ones to figure out how to deliver the best solution given the new normal to their clients most pressing needs with the least amount of friction
4 over a decade now I’ve watched businesses failed Embrace technology they’re not capturing leads they don’t have a customer relationship management system they aren’t staying in regular communication nurturing those leads to be prominent in the minds of their prospects.
Got too many leads and customers? Great. How do you retain them.
And that’s the purpose of this post today is to sort of shake you awake and have you ask yourself am I adjusting to The New Normal capitalize on opportunities that are here now that won’t be here tomorrow
Here are a few ideas that I can think of if you’re a dentist could you be communicating through either Facebook live directly from your website or communicating with your Client List 2 take this opportunity to schedule appointments for check-ups as soon as possible, get the whole family scheduled for 3-4 weeks from now.
Offer whitening advice, perhaps sell kits, prepare offers that might work online. This is the time to dig down deep and put all energy and focus into positive outcomes.
And how many people don’t get the proper check-ups because they’re too damn busy now they’re staying at home as far as I know insurance is still paying bills and these people have insurance so why can’t you get your office packed with people who are delinquent on their checkups in the very near future, and I understand we have to keep the lights on, and the employees paid.
That is priority number 1# that you survive to live another day. So you must do your best.
You can run Facebook ads to your local community offering tips and and helpful advice for staying healthy preventing decay ensuring a clean smile look for ways to get financing if that’s what it takes anything you can do to make sure customers life easier more efficient and simple will position you as a leader in your Market as soon as we are allowed to continue business.
The gun shops in California were almost shut down, they fought it, and they are still in business. Even if you don’t have lobbyist you do have a will, and hopefully a way.
Many were struggling. There will be winners and losers, and some losers will eventually feel like winners. Life has a way of working itself out like that. I like to believe in a higher power or a benevolent loving God.
Here’s another idea, let’s say perhaps if you’re a restaurant owner and you are trying to figure out how to operate on thin margins, being virtually shut down, do have your own mobile app which would allow for one click re ordering from your clients smart phone!
Could you setup a delivery service to a select few clients? I saw a business do this and i saw a business fail at this.One built and email list and has a completely online business delivering sauce like the soup nazi, and the other business never built a contact list, I know because i wanted to buy it, to sell to the new owners. They could have done that too, and possibly even stayed in business.
These can be deployed quickly, easily and can return a very high ROI and lightning fast pybck.
These are not hrd can be developed relatively low cost in a really nice looking and sharp working system you can do all of your scheduling Communications and everything from the app all for one time cost.
Here’s another idea are you a restaurant owner who it’s no longer getting clients to your restaurant but you’re still not shut down
Start doing free facebook live broadcasts evry day. Eventully run a $10 ad daily to Facebook to your local community offering free delivery and an online ordering system and then capture those orders and save them for your clients so they when they come back again it’s easy to order the same thing.Pizza Hut does this really good at a lot of money I know the people that built that up you don’t need to go spend tens of thousands of dollars for developing apps for less than it cost to acquire a single customer and can do these things.
Another example let’s say that you are a taxi driver and you now have no clients going anywhere because well everyone’s in quarantine right how can you take your existing assets and put them to work in such a way that you make a profit.
Perhaps now is the time to take advantage of low interest or SBA loans, or is now a time to look at getting grant money to invest in a fleet of Priuses and can you offer to pick up groceries for the elderly or can you outfit your vehicles to be caronavirus free protecting you and your clients?
So to recap here successful businesses are the ones that can create a system that solves a problem for their clients with the least amount of friction ask yourself Ponder how you and your business can pet it train times like these to continue to stay in business profitably and you can look at lead generation financing retargeting email marketing landing pages there’s so many ways to get leverage with digital marketing and Now’s the Time
So I hope you’ve enjoyed this short little rant about a few Timeless principles that are as important now and more important than ever before.
I offer freely available information that is available on the web for marketing and direct response business principles automatically, as this site is an aggregator so some information might be free or paid or whatever.
With that being said I am a VERY HUGE Believer in investing in yourself, and I have spent close to a Quarter of a million dollars in constant self improvement, education, implementation, and all of that over the years. And it’s been the best money I’ve spent!
Now the reason I say this is not too come down hard on newbs or anything like that. That is part of why I freely share available information in hopes that if you decide to to take on marketing and if you go down the rabbit hole as deep as I have, then it’s important you follow the right people.
For example, my top folks of all time that I would recommend and trust include only a handful of people online any more these days.
Brian Kurtz and only a handful of people (I’ve learned) can you trust online…..
So I made an email about it to share some more details about how to get on some of their lists, and if your heart desires, BUY their products.
Implement what they teach and watch your life transform for the better!
I believe that strongly in their direct response teachings.
As far as humans go, they’re a pretty good group of people. I’ve been involved in most all of their programs and highly recommend them.
With all of that being said, they do offer incentives to get on their lists, and to try out their services and I wrote an email about it below.
Aside from using Keyword based algorithm’s to pull in the best marketing instructions from around the globe, we also are in a position to help you with any of the strategies we highlight, or articles we share related to marketing.
If you are a Restaurant Owner who is considering moving to an online model due to the crisis or not, we can help you with your digital marketing transformation.
Today’s post I want to share a case study about a historic restuarant deeply entrenched in the bricks and mortar business are launching an online delivery model.
We as entrepreneurs must always stay nimble, quick and on our feet. Even more so in these hyper challenging times.
So here is a “case study” newstory I picked up from our friends at Food and Wine.
3/30/2020 Pivoting to Delivery May Help Some Restaurants Weather Coronavirus | Food & Wine https://www.foodandwine.com/news/seattle-canlis-closed-delivery-coronavirus 1/4 Pivoting to Delivery May Help Some Restaurants Weather Coronavirus Seattle’s fine-dining institution Canlis is shuttering its doors to launch a takeout, drivethru, and delivery concept. By Gowri Chandra Updated March 13, 2020 In its 70-year history, Seattle fine-dining restaurant Canlis has closed twice: once after JFK’s death, and another after a major trac accident.
Starting Monday, March 16, it’ll close for a third time. Sort of. The James Beard Award-winning restaurant is shuttering its dining room amid the spread of COVID-19, but pivoting to three other concepts: a takeaway bagel shop in the mornings, a drive-up burger place in the afternoons, and for dinner, delivery-only.
“We saw a huge decline in business. Maybe up to 40% or 50% of our business just called to cancel,” owner Mark Canlis tells Food & Wine.
Google, Starbucks, and Amazon—all with oces in Seattle—instituted travel bans, meaning that outof-town execs were no longer wine-ing and dining. Comic Con, slated for March 12 through 15, was postponed. No more business conventions either: hundreds of thousands of would-be visitors to the city, gone.
It was clear that this wasn’t sustainable for Canlis. Something had to change. More and more, that’s what chefs across the country are coming to terms with. Even if they take above-and-beyond precautions in the light of coronavirus, it’s appearing that business simply can’t run as usual—if at all. On March 11, iconic Seattle chef Tom Douglas announced the temporary closure of 12 of his restaurants.
As he told The Seattle Times, sales had declined 90% in days prior. Elsewhere in the city, Restaurant Business Online reports that at least 3/30/2020 Pivoting to Delivery May Help
Some Restaurants Weather Coronavirus | Food & Wine h
ttps://www.foodandwine.com/news/seattle-canlis-closed-delivery-coronavirus 2/4 six other restaurants have closed—for good. If Tom Douglas’s countless James Beard awards can’t better immune him from closing doors, it paints a bleak picture for others. Washington State currently has the highest number of confirmed COVID-19 cases in the country, as of this writing.
And socials think it’s going to get much, much worse. All across the United States, chefs are scrambling.
READ: The F&W Pro Guide to Coronavirus: What Restaurants Should Know In light of this, Canlis provides a hopeful model for business survival.
Over the past eight days, owners Mark and Brian Canlis have updated their kitchen with industrial fryers and mixers, preparing to turn out fries for 1000 people and knead dough for hamburger buns. They’ve added delivery drivers to their insurance.
They’ve updated their website—it took their designer pulling an allnighter before the announcement, finishing up at 7:30 in the morning. And it took a lot of help from friends.
“We’ve had people donate equipment to us, which is pretty amazing,” Canlis says. Dave Ellingson, of restaurant supply company Bargreen Ellingson, had dinner at the restaurant two nights ago.
“And he’s like, ‘Hey, I just heard what you’re doing. What equipment do you need? You can take anything from our test kitchen.’” People have donated to-go containers. The community has rallied around this restaurant.
Canlis’s team of waiters, piano players, valets, and oce sta totals 150. And some of them are pivoting to dierent jobs.
Some are similar to what they were doing before, some not—but at least they get to keep their jobs. And that was a lot of the reasoning behind launching not just one, but three separate food concepts. “If we look at it and we say, okay, we’ve got to create 150 jobs, and takeout doesn’t do it. It just doesn’t,” he says.
And it’s not just about the employees. It’s also about the farmers, ranchers, and fish producers the restaurant keeps in business. “Our duck farmer is like, ‘Hey, are you guys shutting down?’ and we’re like no, we’re making cassoulet every Monday.
We have a lot of farmers that have called being concerned,” Canlis says. 3/30/2020 Pivoting to Delivery May Help Some Restaurants Weather Coronavirus | Food & Wine https://www.foodandwine.com/news/seattle-canlis-closed-delivery-coronavirus 3/4 The restaurant had some advantages in launching this transition.
It’s a stone’s throw from the highway, for example, making it the perfect drive-thru spot. (Drive-thru meaning that customers pull up in their cars, get their food handdelivered, and never have to get out.)
“We thought, we have a parking lot and we could serve 15 cars at once. McDonald’s can’t even do that,” Canlis says. READ: How Coronavirus Is Impacting the Food Industry He acknowledges that every restaurant isn’t equipped to pull o drive-thru, but takeout is actually pretty accessible.
A lot of the operational elements stay the same. “Servers are still servers,” he says. “They’re just doing it in a car.” Canlis’s at-home delivery—dinner-only—will consist of one option a night. Perhaps cassoulet. Perhaps fried chicken. There’s one catch though: it’s not like UberEats or Postmates, where you can request dinner on the spot. Instead, you’ll have to reserve it in advance, just like you would a standard dinner reservation.
The plus side is, deliveries will actually be on time. No more waiting an hour and a half for poke bowls. Already, the restaurant has gotten so much interest that reservations might be hard to come by. Canlis’s move has got other restaurants thinking.
“There’s a bunch of chefs in the city that are all having this same discussion,” he says. “I was on the phone with one team today who was just saying, ‘Hey, we were trying to figure out how not to lay people o. How did you guys do this? Can we get your playbook?’” One farmers’ market called, asking for help setting up a CSA delivery. Countless restaurants are attempting to boost delivery and take-out sales as their dining rooms suer, which helps keep sta employed.
As The Washingtonian reported, D.C.-area Neighborhood Restaurant Group is launching delivery and takeout at all of their 20 locations in the coming week. More broadly, apps like Postmates have already rolled out no contact deliveries: drivers can leave food outside customers’ doors.
This is an option that restaurants are also making drivers and customers aware of via newsletters and social media posts. While Napa’s Charter Oak is keeping its dining room open, it encouraged diners to consider take-out in a Friday afternoon newsletter. “With these trying times, 3/30/2020 Pivoting to Delivery May Help Some Restaurants Weather Coronavirus | Food & Wine https://www.foodandwine.com/news/seattle-canlis-closed-delivery-coronavirus 4/4 we know that you may prefer to enjoy our cooking in the comfort of your home,” it read.
“We will continue to oer all of our menus for take out.” As food is the one industry that just can’t work remote, Canlis is hopeful that this model will help other businesses. “If we can get other restaurants to do it, that’d be awesome,” he says.
Read this article in it’s entirety below. Right now. Then you decide.
Here were are March, 28th, getting deeper into the Caronavirus lockdown situation. Last night, Leroy Brown declared beaches closed, and travel limited to a small number of people for essential purpose only.
And I kind of get it. Sort of. But not really. No. Actually, I don’t. And quite frankly I am starting to think that this whole thing is smelling a little fishy, and a lot like Bull Sh*T!
Hear me out at least before we debate or you just shut down your mind and immediately disagree. Let me ask you one question.
When in history have Americans given up all of their rights so easily including their livelihood and given all control they have to the ALL MIGHTY government without even batting an eyelash?
Most everyone I have spoken too, is taking everything they are hearing and seeing at 100% face value.
Every government announcement. Every scary news article headline. Every horror story that usually seems to be missing some of the most pertinent details like (prior conditions) which could have contributed or led to fatalities and complications, but this articles seem to gloss over those facts while painting on the hysteria very thick.
And the majority of those same people who believe everything they’re being told, would never think that our own government might do something against it’s own people.
So obviously it is global Pandemic so that would mean global governments operating in concert and colluding who have unilaterally implemented quarantines and bans from doing the most basic things including going to the beach for the “safety” of the world.
And same pundits have the media and individual citizens promoting that if you keep your business open, or if you go to the beach, that you are a shameful, reckless, careless person that is unwilling to sacrifice for the betterment of the whole. Therefore, you are reckless, dangerous, and selfish.
Killing individualism in one fell swoop even shaming them on social media and encouraging neighbors, family and others to do the same. To shame others who are not “obeying” every stupid rule that the government is shoving down our throats, including sweeping legislation designed to give the government even more control, while stripping more rights from the average citizens is downright dangerous.
In some ways, it’s looking more and more like communism every day! Here in the Good Ol land of the U. S of Aaaaa.
Like this…fresh off the Ocean Breezes of Hawaii we have this little Gem of a headline that reads…
Now. I have said from the beginning that I thought a short duration 4-6 week shut-down might be a smart move to prevent this Pandemic becoming even worse and wiping out more people.
So please don’t think I am discounting the threat of the Caronavirus. On the contrary, in fact, I might even have it, since I have been experiencing hot flashes and cold chills, head, body, and everything aches. Stomach issues. Extreme lethargy. Dry cough. Shortness of breath, And easily getting wiped out like feeling better, then take out the trash and feel completely like trash again.
Literally, feels like I’ve been experiencing everything except for a severe fever. Personally I think it is just a flu, but it might be something else.
And I’ve been sick for about the last 10 days. Primarily in quarantine and away from my family for the last 3-4 days because they have been the worst.
And I started to increase my uptake of the following stack of vitamins, including Vitamin D, NAC, and Glutothionine.
Anywhoo with that being said, I have still also been concerned, about the economic impact and the severe pain that this will bring to small business owners, larger businesses, and the entire global economy for one.
But that’s not the only thing that lies in the juxtaposition of mandatory quarantine and government takeover of our unalienable rights versus control over this Global Killer Pandemic.
Just like that the sheep of America have allowed the virus pandemic scare to literally start turning people into Mcarthyesque versions of evil spies and crybabies who believe everything they read in the news, or that the “ALL MIGHTY” Elite who run the government are telling them the truth.
So they are calling the cops on their neighbors for coughing, or public shaming them on the neighbors app because of these people’s “selfish behavior”.
I’m not saying that people aren’t dying. I believe they absolutely are. I am also NOT saying that this pandemic and mandatory quarantine to control it, are not necessary. But what I am saying is that at some point we have to face the music, take some controlled risk, and actually restart the economy before it’s too late.
And Before the government enacts martial law and goverment takeover of enterprise and control of our minds and emotions to save us from this “Horrifying Global Pandemic”.
Let’s talk some numbers
According to the Johns Hopkins live update map below there have been approximately 122,626 cases so far in the US. Which IS in fact a LARGE jump from when I checked it just this morning at 105,000 confirmed cases.
But let’s talk about deaths!
So far in the US the number of deaths of the 122,000 “confirmed” cases (this is important so remember that, these are confirmed cases, which the number of infected is undoubtedly higher already, perhaps double, or triple, or who knows, so let’s just use the factual numbers being reported. And in the USA alone there have been a total of 2,227 people.
Obviously if this is someone you know then even 1 is too many, but remember we are comparing the decision of shutting down the entire global economy and creating immense irreparable new world disorderish sweeping changes. I’ll get more into that in a minute.
But remember this first, out of 122,000 infections, there have been 2,227 deaths. So let’s do some very simple math on this to see what it shows.
Taking 2,227 divided by 122,000 infections gives us this fraction. Which when converted to a decimal, multiplying by the negative 1 to get a positive number we still see a 98.17459% chance that you will not die from the Caronavirus alone, or at least not yet.
This number could change. We’re keeping an eye on it. So we don’t want to screw around with the virus, but the hysteria of this passing from person to person in some crazy unique type of way doesn’t seem to be supported by the numbers. In other words, practicing the same health practices as if you have the flu should be enough in most cases.
The actual confirmed deaths in the USA alone, remember we are only talking about the USA at the moment to gauge the probability of death from the Caronavirus based off of existing real time world data that is admittedly changing quickly. But currently your survival rate using Math is actually a very high probability of surviving even if what I have is Caronavirus.
So let’s take this simple math one step further. According to the US Census bureau, there are approximately 314,000,000 Million people in the USA.
So taking the reported deaths of 2,227 people, divided by the number of people reported to be in the USA of 314 Million people we can get the following equation.
This is the percentage of people in the US that have died from Caronavirus and it is less than 0.1% so far even with today’s uptick in deaths.
You have a 99.96% chance of never even catching the virus.
2227/314,000,000 = 0.999992907 = or 99.9992907 % chance of surviving if you get Caronavirus, and you only have a 122,000/314,000,000 = of ever actually contracting the virus at all 0.99961146 = 99.961114 % chance that you will not even catch the virus.
Again, these numbers are changing and any death is too many, but should we be destroying the entire global economy and if so for HOW LONG? And to what ENDS to justify the means to our liberty and common sense.
So in other words you have a 99. 96 percent chance of not getting Caronavirus and a 99.999 percent chance you will survive if you do.
See why something seems amiss from what the actions and hysteria in the marketplace are indicating?
By the way, what else is the media and the government not telling us about the action they are taking to “protect us” from this “scary” global pandemic?
How about this one little change to the Federal Reserve built into the Caronavirus relief bill, which sets monetary policy for the US primarily and thus controls the global money supply. Even Bloomberg news is talking about this economic versus pandemic debate.
The Fed’s Cure Risks Being Worse Than the Disease!
So what does all this mean exactly. Well one, I hope you see that the scare tactics are just that and for what reason, I’m not quite sure I am ready to reveal my theories yet. But I do believe a few things that I hope to prove in coming days that might shock some people.
Second, I hope you realize there is help out there and if you use common sense we can likely avoid the virus.
Third, if you do happen to get the virus it is not a death sentence by any means.
Finally, if you read this far, even though things are blown out of proportion, we are in between a rock and a hard place until either the pandemic is contained or the strain on the economic system is too much.
Either way we need to start questioning things and understand the government is not out to take our best interests to heart. But, I on the other hand am an average Joe, with military training and martial arts training, who wants to share what I have learned with as many people as possible.
With that, I’ll end by saying belief in a higher power is something that I will always give as a credit to overcoming insurmountable challenges. And I hope you’ll remember that too so it can give you the confidence and wisdom to see the truth.
It doesn’t matter if you were recently laid off, are currently working remotely, or a business owner that’s struggling to survive. I can help you and I want to do it. For Free. Read on.
It goes without saying that what we all are experiencing is pretty much a Black Swan event. If you are unaware of Black Swan theory you can reference investopedia.com to get a quick understanding of what it is.
I’ve taken a snippet of that below, to give you a quick overview.
A black swan is an unpredictable event that is beyond what is normally expected of a situation and has potentially severe consequences. Black swan events are characterized by their extreme rarity, their severe impact, and the widespread insistence they were obvious in hindsight.
A black swan is an extremely rare event with severe consequences. It cannot be predicted beforehand, though many claim it should be predictable after the fact.
Black swan events can cause catastrophic damage to an economy, and because they cannot be predicted, can only be prepared for by building robust systems.
Reliance on standard forecasting tools can both fail to predict and potentially increase vulnerability to black swans by propagating risk and offering false security.
Understanding a Black Swan
The term was popularized by Nassim Nicholas Taleb, a finance professor, writer, and former Wall Street trader. Taleb wrote about the idea of a black swan event in a 2007 book prior to the events of the 2008 financial crisis.
BILL GATES “GENIUS” FORECASTER OR UNHEARD VOICE LEADING UP TO THE EVENT!
So the main takeaways are extremely rare event, that the masses never saw coming, but in hindsight, it seems we should have been prepared for it.
What’s interesting is that the Bill Gates foundation has been studying caronavirus for the better part of a half a decade.
He spoke of the epidemic threat at that time as being a huge threat that we were unprepared to handle.
Regardless, it goes without saying, we are entering into the deep end of the ocean with what will happen around the world with global markets, shifts in wealth, pain in the marketplace, pain in people’s lives, and a restructuring of the entire World Order that we have enjoyed for decades.
A New World Order is being set as we speak. And if you are curious to know what types of things we might expect to see, we might look to see what has happened in the past.
Not necessarily in our life times, but the less distant past. In fact Ray Dalio, has put out a fine article on the subject which you can reference below on Linkedin.
Ray Dalio is the CEO and Founder of Bridgewater Associates, which is one of the most successful hedge funds and he is one of the most successful hedge fund managers in our life time.
Here is the brief description for Mr. Dalio’s Linkedin Profile:
“Ray Dalio is the founder, co-Chief Investment Officer and co-Chairman of Bridgewater Associates, which is a global macro investment firm and is the world’s largest hedge fund. He’s also the author of the #1 New York Times Bestseller Principles: Life and Work. He is known to have a very practical understanding of economics that is very different from conventional economic thinking that he spells out in his video series “How the Economic Machine Works”.
Anyway, hang in there, because I’m going to get to the part about what this all means for you and your business and what I see as an opportunity to help others navigate the new normal work from home environment, and putting people back to work, and helping businesses stay on their feet.
How The Economy Works! By Ray Dalio.
President Donald Trump was Right?
Whether you despise Donald Trump with all of your being, or if you love him with all of your heart, there is no doubt he is a polarizing entity.
But one thing, that I know President Donald Trump was right about, is that there will severe pain, untold economic losses, and panic if we don’t get the global economy restarted again – and it NEEDS to HAPPEN FAST!!!
Here’s why! The Global Economy that we have all enjoyed and in many ways take for granted, has been speeding up for years and years, and one might say over a decade, since the last Great Recession in 2007.
Imagine Freight Train. It doesn’t start and stop on a dime. Or imagine a large power plant. Some times these things take time to get started.
For operations like that it could be hours, days, or weeks. Well, the economy is the exact same way.
Except, it could take years to get it going again in full force.
What does that mean? For employees who have suddenly found themselves out of work. Or for business owners who are now suddenly struggling to survive. In some cases, it literally means LIFE or DEATH!
And I hate to be so blunt about it, but that is the reason for writing this post today. I’ll admit I’m scared for the world. We’ve all been blessed. I have worked from home for the last 20 years. I have run businesses that help small business owners, and it is the reason why I started this blog almost 4 years ago.
It was to help small business owners because they are literally the fuel to the economy. Small business owners are the hero’s of America and the World in many ways.
They take risk, they work 15-24 hours a day, and they climb over insurmountable obstacles to live the life of their dreams!
And as I sit here writing this I am literally moved to tears thinking about all of the people that could be affected and are being affected right now.
And I have been thinking about the things we could do to help unemployed people, and those who are “luckily” still employed, but for how long is anyone’s guess, and small business owners.
Of course, all kinds of doubts crept into my head, like; what do I have to offer others? Why would anyone want to listen to what I have to say? Who are you to be giving people advice? And on, and on it has gone in my head the last few days.
Well last night I had an epiphany. Businesses need help right now. The world is going to shift into overdrive into an online economy and everyone needs to be prepared.
If you have a job, how long it lasts right now is up in the air. There will be MAJOR structural changes to the economy.
Dammed if we do and dammed if we don’t!
One problem is that we are literally stuck between a rock and a hard place because if we don’t restart the global economy, every second is a mile deeper into a deep hole, of underemployment skyrocketing defaults on debt, small mom and pop shops failing, and then large businesses, bail outs and the domino affect that never ends well unless you are either a Billionaire, Politician or in Charge of a Large Bank or Fortune 500 corporation!
The average working folks, and small business owners, even businesses doing less than $50 Million a year, don’t enjoy much from these bail outs and suffer as a result of these disasters.
And even though the Fed is lowering interest rates and dumping Trillions of dollars into the economy, it will be hardly enough to sustain. Plus, how long can low interest be sustained, and what do negative interest rates do to the economy.
Those who are less familiar with how the economy typically works. It goes something like this.
The Federal Reserve meets and discussed the economy on a regular basis and has emergency meetings when things like this happen in the economy.
There are 12 banks that report the the Central Bank positioned around the US who report on their regions.
The Federal Reserve then determines how high interest rates should be for the loans they provide to the other Regional Banks, who in turn lend money out to the other regional banks, and dependent on the the “Reserve Ratio” these banks lend money out to businesses, and people.
The interest rate that the Federal Reserve offers to the regional Reserve Banks is the lowest rate possible and is tracked by the LIBOR.
As you can see some rates are already into Negative territory. And banks make their money by lending money at one interest rate, and then charging higher risk based interest to subsequent lenders. That is why someone with a 580 credit score might get a 14% interest rate and a $650 dollar a month payment, whereas someone with a 720 credit score might get a 3.5% interest rate and $350 dollar a month payments – on the same Car!
It’s because every layer down the line of lending is based of of creditworthiness and risk and those interest rates that lenders charge go higher as risk goes up.
On the other hand, if we end the quarantine too early and re-start the global economy too early we risk more deaths, sickness, and families being destroyed.
So what can we do right now to help out all of the folks in the same boat! Those like you and I who are in this together, and the only way I see as a way out is to provide guidance, help and sharing knowledge as best we can.
3 Type of Folks I know I can help now! Employees, Entrepreneurs and Business Owners, and those who are suddenly finding themselves unemployed due to COVID-19!
So here is what I would like to do if others agree? I would like to start offering tips and tricks to accelerate your abilities to kick ass working from home. If that is for a company and you are still employed then great, maybe you weren’t used to working from home before and you might be struggling with how to balance it all, the kids, the dogs, the wife, the neighbors, the solicitors,
Perhaps you are struggling with technology (Make no Mistake that employees are being judged and politics are occurring even though no one is in the office) and if you can’t work your new Zoom account then you will be judge negatively.
If your microphone sucks then you will be perceived as incompetent. Luckily I have worked from home for the last 20 years for fortune 500 corporations, startups, and technology companies such as Honeywell, Ingersoll Rand, Evandtec, and FuelCell Energy.
I have excelled at my work, have been promoted up the chain, have recruited, coached and trained, and developed remote teams to success in Business Development, Customer Service, and Field Service Leadership roles both Nationally and Internationally.
And I can help you do the same. Whether you are a Manager, Remote worker, or employee I can help with this here.
Second, Let’s Talk about Entrepreneurs and Business Owners
If you own a Restaurant, are a Dentist, Plumber, Plastic Surgeon, or any type of Professional then you are probably wondering how you can whether this storm.
Let me tell you, if you haven’t embraced digital technology yet, then NOW is the time. Do not delay. Contact all of your customers right away. Stay in touch. Be there for them. Be a voice of reason during the insanity.
Look to pivot your business. To what I am calling the digital revolution. How can you transition what you do to an online or alternate business.
For example, the gin manufacturer that just became a hand sanitizer company overnight. Literally everyone is doing whatever they can to help!
Or the restaurant who suddenly offers free delivery but keeps the kitchen flowing. Right now there are serious supply side issues, and other factors that can still prevent folks from doing these things, but making the shift right now is critical
YOUR BUSINESS NEEDS TO BE ONLINE
If you own a small business then you should have a website, a capture page, an email marketing system.
You can be leveraging social media, broadcast for Free to your audiences, and I can show you how to do these things. Like how to use keywords to conduct deep searches and find people in your area.
You can have landing pages, and advertising that in some cases costs pennies on the dollar as opposed to the thousands of dollars you were spending before.
You need a website that is fast, high performing, and can accept orders directly from your website.
And we can help you there.
What about people that are unemployed how can we help them?
There are literally thousands of businesses in your area, or if you have a computer you can literally find thousands of businesses in any niche using boolean keyword search terms in Google, Facebook, Linkedin, and elsewhere.
These businesses need our help more than ever. And in some cases they can’t afford much right now, And for those who are unemployed neither can you.
So here is what i am prepared to do to help with this and I am calling it the Digital Revolution. I am going to offer to make as many landing pages and digital assets as demand requires. And I will do the work up front for FREE for people that are unemployed.
You can simply give these to businesses for Free and get a piece of the profit for any upsells that I perform. What that means is, you have a landing page that you can give away all over the place.
I will then contact those business owners to see what I can do to help them immediately. For example, maybe someone needs financing but doesn’t realize they can qualify for SBA relief, we can point them to that. Like below. But certain circumstances call for different prescriptions, or maybe a business is finally ready to build their website. Then we can offer an affordable, lightning fast website to them and if they purchase that you get a piece of the pie. Just for giving it away.
If you are a Kick Ass Saleperson then this is for you. Because you will not be timid or shy when contacting businesses who might need help.
So what types of Assets and Services can my company provide?
For now we an offer super fast ultra clean and high converting websites, landing pages, webpages, ad designs, and more.
We can offer Video Sales letters, whiteboard animation videos to tell your new story and more along these lines.
We can offer digital marketing and work from home training. If you have a list or an audience perhaps you would like for us to present to them and offer this free training for portion of future profits or just to help others. The ideas are limitless here.
We can also offer copywriting services. I have a stable of niche specific copywriters that are prepared to step up and help where needed, and if you are a copywriter then maybe now is your time to shine by contacting me to see if we can put you to work.
Finally, to all of you out there who have been so kind as to read my longest blog post to date I want to leave you with the following.
Don’t panic. Stay calm. It will get better eventually. We all have each other, and we have our mind and our resources. And community.
Here is a guide I prepared a few days ago that I want to share. This is a bulletized quick read. It takes some of the best survival tips I learned as US Marine, and it take some of the survival tips I’ve learned in internet marketing and it is succinctly put into a 35 step guide.
The second resource I want to offer is from what some have called the Godfather of nternet marketing and is someone whom I admire and trust and I wanted to make sure you heard this as well to help you.
I was panicked earlier this week because I just so happened to get THE FLU! and naturally I thought maybe it was COVID-19. It is a nasty knock you on your butt type of flu that I have, but at least I no longer THINK it is the SARS 2 as it is being called or COVID-19.
Lastly, I wanted to offer a list of our work, the types of services that can be sold, and the types of services we can offer to help small businesses.
Maybe you start to realize you need videos that tell your story better and keep visitors engaged with your website, videos like these:
We made this for an author and world class copywriter named Richard Armstrong when he was launching his book last year and he put it on his landing page to increase engagement and stick rate, plus tell a quick in under a minute!
Or perhaps one of these that we did for Bob Bly another world class copywriter and mentor of mine. His Copy writing is arguably some of the best in the world. He has written for companies similar to the one’s I have worked for but he did their copywriting, companies like GE, Honeywell, Siemens and more.
Anyway, he said these videos helped to increase HIS conversions on his pages by another 20% – that’s huge, and that’s the power of this technology!
You can read more about Bob Bly below from his webpage:
While you are there you can also see that we are on his recommended vendors list also on his website under the video production category simply click the image below hit “control+F” on your keyboard and type ineedlocal and our information pops up.
Or perhaps you need High converting landing pages and websites, funnels and other digital marketing assets that can be made quickly, easily, and relatively cheap, which results in a higher ROI for business owners.
For example landing pages and funnels like these for authors. Click on the images to see the funnel in action.
Or perhaps your business would be better suited for something like this one for Dentists. Click the image to see it in action.
Or this one. Click the image to see it in action. Click the video to get the vibes!
Or perhaps you are a Restaurant owner how about this? Click below to see it in action.
Or maybe you Have Already pivoted or have always had an online offer like this. And maybe you simply need email marketing services which we can help with that to generate more sales in your funnel.
My Team is well prepared to use any of the following tools to build you a beautiful high converting website, funnel, landing page or sales follow up system.
Or themes like these!
We are also well-versed in auto-responders and email marketing having built dozens and dozens of pages and systems for ourselves and clients using systems email marketing systems such as this!
I have personally used everyone of the resources I am mentioning to you today. For those who are new and don’t know me well. My Name is Clinton Smith. I have an MBA in finance and marketing after graduating from Pepperdine in 2009 with honors in finance and marketing.
I also obtained a Bachelor of Science in Business Management also from Pepperdine and graduate at the top of my class more as a result of my superior work ethic rather than superior intelligence.
And I have been an entrepreneur for over 14 years. I have created digital products that teach online marketing strategies that have helped me to:
Build a Linkedin database of 23,000 direct connections on autopilot.
I started my first blog in 2006 called FreeMarketGrip in the midst of the great recession of 2007. I just so happened to be going through the MBA program at the time of the global collase and started blogging about the day by day blows in the marketplace and theory versus reality where I was learning from my Professors about upcoming events. They are active hedge fund managers.
That blog never got the traction I was looking for, but to be honest I was working full time at Ingersoll-Rand, remotely, while the company was headquartered on the East Coast. And I was managing a start up micro-turbine generator division with travel, and was eventually promoted to North American Field Service Manager at the time. I was also going to school full time (10 unit trimesters at Pepperdine) for three straight years without breaks. And I had three young kids under the age of 5 years old. So I really didn’t have a lot of time to spend promoting or anything. What I did get out of it was the knowledge of building an RSS Fed keyword based blog with social channels that would drip feed content into the world. This helped me get 17,000 Twitter followers on auto-pilot.
Later I went on to start another company, still working full time for a water treatment technology startup. This was a GE financed operation and their field service team was in bad shape. They hired me to come in and turn things around as their Global Director of Field Service Operations. I moved from LA to Texas when I took the job. The company was located in Toronto, Canada. But I was still able to build a website and business to help small business owners locally by converting their websites into mobile friendly sites instead.
This was right before Google did the mobile slap down in 2014ish and I was doing this a couple of years prior. That company was called 1ezmobile.com.
Later I started this business because I was getting more and more clients and more exprience and could offer more services and so I retired 1ezmobile and started this blog called www.ineedlocalmarketing.com
And we started to offer facebook business page setups and fb advertising management. And social media management services to generate more sales.
As I continued to educated myself and hone my skills I started to learn everything I could and training my staff with processes and procedures that allowed us to streamline and scale and conduct quality control standards.
Since then I have been involved with Multi-Million dollar Joint Ventures, and all kinds of things in between. All while working full time, with kids, with travel, and still staying in shape, working out every day, etc.
And I know you can do this too. If any of this sounds like something that interests you then here’s what to do next:
Book a call with Clinton so we can understand your situation:
P.S. I almost forgot three free resources I wanted to give you that have been beneficial to me and I think can help you too: (1) my Small Business Guide, (2) Ken McCarthy’s voice of reason and Caronavirus assessment (thing’s might not be as bad as it seems, and (3) is a report done by Joe Polish’s doctor that I found super helpful. You can grab each of those for Free below.
When I first got started online in the internet marketing and make money from home marketing niche, it was like a chicken and egg scenario for me.
I started learning how to generate tr@ffic first because in my mind at the time, I thought if you just throw enough traffic at something then it’s bound to work right?
I was Wrong about that. And found out the hard way.
See, I learned how to setup and run fb ads to my offers, and even had a FB ad rep account, and then I tried PPC on Google but just spent a bunch of money.
For the offer I had at the time, I learned FB Ads and generated traffic but struggled to convert the offer on FB.
I tried running ads on LinkedIn which also struggled to convert for THAT offer.
But never one to quit while I’m ahead, I decided to just keep trying and trying.
Eventually, I bought a funnel, and started sending Solo Ad Traffic to make my first dollar online, and much more than that since then.
So Solo Ads and List swaps or cross promotions are what worked for my offer. Your offer will be different, and so will his and hers and hers and his.
So thinking about who would buy your product one might ask who buys similar products?
Where do those prospects hang out one might wonder?
Using keywords to search in Social Media 2.0site like FB, Google, LinkedIn, and the most active places on the internet are some places where your buyers might be.
And you can search groups, posts, people, all of that, so that you can zero in and communicate with your perfect target.
After learning this method, I realized that you don’t even need your list really. Because there are huge “lists” on social media.
Eventually, you do want to capture those leads and bring them into your tribe, but at first it’s all out there for any business owner to do practically CIA level intelligence gathering
So the moral of this story is, the offer, the copy, and all of that is WAY more important than Traffic “Generation”.
I learned about copywriting first from Mike Dillard, then Dan Kennedy, and keep studying relentlessly because it is such an important skill to have.
Especially if you start out like I did doing EVERYTHING yourself.
I’ve built dozens of my own websites using WordPress, click funnels, and other tools.
For auto-responders I’ve used Active Campaign, Get Response, and Mail Chimp.
My advice is to master one thing at a a time. For example, there are a lot of copywriting books and products, and programs. One thing Mike Dillard taught me, and then I learned it from DobermanDan and others is to write sales copy by hand.
So I spent hours and hours. Copying out the Gary Halbert Letters by hand.
And that helped a lot. Another person I’ve watched and learned from is Dan Kennedy through his NO BS newsletter.
Another person I really enjoyed studying is Doberman Dan. He also has a $97 dollar a month newsletter called off the chain.
And Ben Settle is another wicked copywriter that I would.follow all over again as I’ve learned a lot from Ben.
Like something he.said about this product called Scott Haines Copywriting Secrets, which is available in an updated 2.0 version.
Anyway, where was I, oh yeah, offer to list or traffic match is what is most important.
Then copywriting to sell your widget or product or service that will solve your prospects burning desires that’s also extremely important.
So ask yourself what are you selling? What is the competition doing. Should you copy their approach or pivot in the opposite direction. Really depends. And you should test it.
But swiping the competition approach is something RusselBrunson, founder of click funnels recommends.
So is it really the traffic that sucks or something else that needs to be tweaked! 🤔 Not sure.
I’m offering a ridiculous $1 brain storming marketing audit. To get a ton of knowledge and experienced business consultant to look at your stuff could easily be the best investment you ever made.
Why a dollar you might be thinking, and to be honest it’s so that I know you’re serious.
If it sounds like you, then send me a dollar and I’ll give you a thorough audit.
Welcome! I hope you enjoy these videos! They were part of a paid digital marketing Masterclass that I created and sold for $97 dollars. The videos are older NOW but still incredibly powerful information that I felt was paramount to get into business owners hands given the current state. I have been greedily profiting from these strategies for years. Now it’s your turn. Go forth and prosper.
Gorilla List Building Master Class!
Let’s get started shall we. On your mark. Get set..Go!
I hope you enjoyed these videos. Like I mentioned they are older videos, but very powerful. I’m constantly amazed at how many business owners don’t understand or realize the incredible power that digital and direct response marketing can do for their businesses.
But your gain is their loss!
If you want to see the complete strategy laid out from A-Z simply checkout my book below. I go way more in depth with the overall macro-strategy in the book!
If you are struggling to get a Traffic source to convert, then perhaps it’s not your copy or your landing page design.
Perhaps it is the other side of the coin. The other side of the copywriting/offer coin which is your traffic!
Remember, if you put the right offer, in front of the right crowd, the rest is a whole lot easier.
So, ask yourself what you are selling and what does your audience want?
One thing that helps is to consider your traffic source.
I would rather get less, laser focused traffic instead of lame large volume trash traffic any day.
I’ve found one interesting traffic source. One you might like for your offers. One that is growing. One that can elevate your skills to make you a part of elite group of highly trained traffic strategists.