Brian Kurtz: How To Overdeliver On Customer Service

Marketing Titan and author Overdeliver, Brian Kurtz, shared this piece of advice on our recent podcast interview together.

You can hear the full interview on the podcast: “Bacon Wrapped Business with Brad Costanzo” fro free here:

Marketing Titan Brian Kurtz Overdelivers Direct Response Wisdom From 40 Years Experience

We Cover:
-The number one mistake new marketers make that old marketer don’t
-How to incorporate direct mail with online operations
-Turning your VIPs into life-long customers
-Customer acquisition vs customer retention
-How to empower your team for better customer experience
-Why start live videos and how it affects your ad spending
-Standing out in a crowd of “experts”
-How to spot and compensate a great copywriter
-Some Genius ways to use direct mail

Brian Kurtz is a true titan of direct response marketing. With a career spanning nearly 4 decades, he has sent 2 billion pieces of direct mail and mastered the marketing of newsletters and books via direct response television (infomercials) and using e-mail and the Internet in huge numbers. At the height of his infomercial success, he was responsible for buying media in excess of $80 million and he sold over 3 million books via direct response television over a three year period while at the Boardroom.

Under Brian’s marketing leadership and during his tenure, Boardroom’s revenues went from approximately $5 million (in 1981) to a high of over $150 million (in 2006).

Brian was instrumental in building Boardroom’s print and electronic newsletters, including Bottom Line/Personal, Bottom Line/Health, Bottom Line Secrets and Daily Health News. And he was also responsible for selling tens of millions of books, mostly in the categories of health and finance, for consumers.

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