Marketing Titan and author Overdeliver, Brian Kurtz, shared this piece of advice on our recent podcast interview together.
You can hear the full interview on the podcast: “Bacon Wrapped Business with Brad Costanzo” fro free here:
-The number one mistake new marketers make that old marketer don’t
-How to incorporate direct mail with online operations
-Turning your VIPs into life-long customers
-Customer acquisition vs customer retention
-How to empower your team for better customer experience
-Why start live videos and how it affects your ad spending
-Standing out in a crowd of “experts”
-How to spot and compensate a great copywriter
-Some Genius ways to use direct mail
Brian Kurtz is a true titan of direct response marketing. With a career spanning nearly 4 decades, he has sent 2 billion pieces of direct mail and mastered the marketing of newsletters and books via direct response television (infomercials) and using e-mail and the Internet in huge numbers. At the height of his infomercial success, he was responsible for buying media in excess of $80 million and he sold over 3 million books via direct response television over a three year period while at the Boardroom.
Under Brian’s marketing leadership and during his tenure, Boardroom’s revenues went from approximately $5 million (in 1981) to a high of over $150 million (in 2006).
Brian was instrumental in building Boardroom’s print and electronic newsletters, including Bottom Line/Personal, Bottom Line/Health, Bottom Line Secrets and Daily Health News. And he was also responsible for selling tens of millions of books, mostly in the categories of health and finance, for consumers.