Today We’ll Show you 3 Ethical And Non-Sleazy Ways To Make Your Clients Fall In Love With Your Local Business in Torrance…
Imagine you were going on a date, and all you did was talk about yourself. Talked about all of your accomplishments, and jabbered on about all of your accolades.
Now your date, who was somewhat attracted in you at the beginning quickly senses this behavior and suddenly is repulsed by your very existence.
This is what happens to your clients when they visit Your webpage, and you have poor copy.
What is copy you might be asking? Copywriting is the most valuable business skill you could ever develop and it is the ability to sell in print and language.
In fact, you can learn all you want about “funnels” and “traffic”, Facebook Ads, Google Ads, Newspaper Ads, Linkedin Ads, Twitter Ads, Email Marketing, literally everything under the Sun about the mechanics of sales, but without copy that converts you’re simply dead in the water…
But hey, that’s not what we are here to talk about today now are we, no! So, let’s save that little lesson for another day, shall we and let’s talk about the
3 Ethical And Non-Sleazy Ways To Make Your Clients Fall In Love With Your Local Business in Torrance…
STEP 1: Make It All About Them – Then OVER DELIVER!!!
The first thing you want to keep in mind when designing your website, or creating ads for your local business, or if you hire someone like us to do it, is that it’s all about them!!
What that means is that they don’t want a “better drill” they want a solution to put “holes in their walls”.
This is something I learned in 2006 and I have had to constantly improve on this over and over again.
How can you talk about them if you don’t know who they are?
If you are a Doctor, Dentist, Surgeon, or Professional of any type then you have a specialty most likely, and you serve a certain demographic of people.
This makes creating your copy so much easier and allows you to really drill down into their pains and pleasures to get your clients to do what is good for them.
And if that means becoming your client then by gawd it’s your duty to convert those visitors into clients and doing your American Duty to keeping your business in top shape!
So Make it all about Them – and then here’s the secret sauce to this first step, always, and I do mean always, make absolutely sure that – You OVER DELIVER!
STEP 2: Get Your Clients More Sales of Satisfy their desires
If you are in any type of business, then you are in the business of selling.
Whether you own a local Barber Shop, or a Restaurant, or a Rocket Design Company…
You are in the business of selling, your ideas, your services, your user experiences, and your clients want and need to get more utility and have more fun doing it!
More sales happen by one of two methods, either getting new clients or selling existing clients repeat items or new items that compliment their original purchase in some way….
For Example: When you walk into a McDonaldz and order a Burger they try to upsell you on Fries and a Drink, they actually in some cases take a loss on the leader…
Because they know they will make a profit on the back end….and you can learn a lot from this model In my opinion that’s how sales wraps up into step 3 coming up, but first let me mention..
From your very first sale and the journey along your customers experience you want your customer service experience to lead to what?
That’s right! Another sale, repeated like clockwork, and from there you want to squeeze out any excess unnecessary steps to increase the throughput of your operations to decrease costs.
This results in something called profit margin, which is your EBITDA or earnings before interest, taxes, depreciation, and amortization…And some of my online businesses run at very high profit margins, which is a very good thing, and that’s what we do for our clients is increase sales, while decreasing costs to increase their profit margins..pretty slick huh!
Step 3: Creating a Better Customer Service Experience, While Having Fun Doing It!
What can you do…..to create great customer experiences? I want to direct you to an article by the Harvard Business Review…. which is located by clicking the link below and is entitled “Kick Ass Customer Service”…..all attributes and rights go to the HBR and
I want you to read the article as a prelude to finishing this post….They do a good job, but there’s more to the story…..
First you can listen to your clients, and find out what they need.
Always sell them what they want, but give them what they need.
People don’t purchase logically, at least not for the most part, they buy emotionally and rationalize their behavior logically.
One way to get feedback is to pay for feedback with a discounted coupon, or surveys, or here’s a very novel idea for you to engage clients through social media, pay attention to those negative reviews, and reward them with incentives to take actions that are advantageous to your business. Social media is a powerful tool for getting data on customers as well as advertising…In fact look at the number of users that are on major social media channels in 2017 according to Statista
Find more statistics at Statista
(we can fix those for you by the way! Unless you are an unscrupulous business owner, then sorry you’re on your own;-)
Please be sure to comment below and let us know your thoughts about this post. Let me know what you want to hear about next..
Oh, and I almost forgot to mention…If you are looking for a way to steal the hearts, minds, and souls of the customers from your competition, then comment below or give us a call.
We have some very advanced technology that serves ads to users on mobile devices, and then retargets them over and over again, in a very classy and stealth type of way.
And this will seep into their unconcious minds until one day in the near future they say, “Hey Honey, do you want to go checkout that new Italian place down the road, never even realizing you’ve been targeting them with ads all along.
And because you decided to hire I Need Local Marketing for all of your marketing needs you’ll have a system in place to do all 3 steps above, and you’ll create customers that fall in LOVE WITH YOUR LOCAL BUSINESS IN TORRANCE. CALL US TODAY OR DROP US AN EMAIL AT….
Your New Customer Service Concierge!
Sources: accessed on 1/13/18 by CSS