As a service-based business, you are expected to deliver on your marketing message. If you promise a certain level of attention to detail and care, then you have to follow through. Otherwise, you’ll wind up with dissatisfied customers and a brand message that will fall flat.
Fortunately, the best way to avoid that problem is to overdeliver. On today’s episode of the 6 to 7 Figures Podcast, I’m talking with Brian Kurtz, the champion of over-delivery. In fact, he literally wrote the book on it.
In this episode, we discuss the value of over-delivery and how customer service is the backbone of your marketing strategy. Highly satisfied customers are not only going to keep coming back for more, but they will refer your business and hype you up to everyone they know, which can build a massive network in a short amount of time.
Brian Kurtz has had two careers.
The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher and direct marketer.
During that time, he was mentored by, and worked with, a who’s who of marketing legends (who he owes everything to).
And more specifically, he worked side-by-side with the most prolific copywriters who have ever lived.
His second career, which he is five years into as the Founder of Titans Marketing, is a direct marketing educational and coaching company where he has also continued working with the best-of-the-best.
Titans Marketing is known for two (soon to be three) mastermind groups, an array of classic books and swipe files Brian has re-published and created…and he is the author of two books himself.
His most recent book is Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing. It is his opus (but not a memoir).
His first book, The Advertising Solution, profiles six legends of advertising and copywriting including Gene Schwartz and Gary Halbert.
As a business-to-consumer marketer at Boardroom, Brian was responsible for selling over a billion dollars’ worth of products “$39 at a time” to millions.
As a business-to-business marketer with Titans Marketing, he has sold over $5 million worth of products (and services) to thousands, enabling them to spread the gospel about direct marketing to millions.
During both careers, he has been a serial direct marketer, with a foundation in the eternal truths and fundamentals of direct response…while being committed to “overdelivering” over almost four decades.
We talk about a lot of great stuff in this episode, so be sure to check it out here. You can also read more about Brian’s message of over-delivery at overdeliverbook.com. In true Brian fashion, buying the book also gets you a ton of bonuses, so be sure to get a copy ASAP. Beyond the book, he has a website, briankurtz.net, with tons of free information as well.