034: Brian Kurtz On Utilizing Materials You Already Have to Build Your Path

Have you ever heard of The Boardroom Report? Yup, Brian Kurtz helped Marti Edelston grow a 5 million dollar company into a 160 million dollar company. That’s who you are about to hear tell his fascinating story about building someone else’s empire then branching away to start Titans of Marketing, focusing on direct marketing. His book; The Advertising Solution helps others build their own niche and create their marketing plan.

In this episode,we will be discussing:

How young entrepreneurs earning a reputation in environments encouraging internal entrepreneurship
The stigma around working for someone else as an entrepreneur
The importance of focusing on yourself to achieve the goal of independence
The measurable response of direct response marketing
The “40/40/20 Rule: List/Offer/Messaging”
Finding people for your narrow niche
How to utilize list-building
Recency, frequency, and monetary Value
Slowing down to make money
Educating one’s self to enhance visibility

Resources Mentioned in This Episode:

Brian’s Website
The Advertising Solution (Brian’s Book)
Secrets of Successful Direct Mail
Product Launch Formula
Ask Method
Click Funnels
Traffic and Conversion Summit
Breakthrough Advertising
Write Good Advertisement

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Reality Does Not Exist – 21-23 February 2020 Big Luca and Dan Kennedy!

Full Disclosure: this infomercial was the one I produce to promote my Italian event which will take place 21-23 February 2020 in Riccione (Italy) with Dan Kennedy.

Since then, Dan got ill and was on the verge of dying. He’s now recovering but he won’t be able to be coming to my event.

Dave Dee, Dustin Burleson, John Carlton and Brian Kurts are coming to honour Dan’s teachings.

My event will be a worldwide epicentre of Dan’s teachings on mental manipulation.

What you will learn from Jay Abraham | SuccessinLondon.com

Register For Dublin Event : http://bit.ly/SuccessinDublin2016

Register For London Event : London Event Registration Link : The event is over. It is not possible to buy tickets anymore.

Jay Abraham is known as the 9.4 Billion Dollar Man and he is the Worlds no.1 Business Strategist.

Want to learn his business strategies, attend his program in London or Dublin.

Hurry Up and register now :

Register For London Event : http://bit.ly/SuccessinLondon2016
Register For Dublin Event : http://bit.ly/SuccessinDublin2016

What is Genius Networking? (Genius Network Process with Joe Polish)

To find out more about Genius Network go here: http://GeniusNetwork.com

Join YOUR Tribe Of Tribal Leaders – 10X Your Wealth, Connection AND Contribution By Having an E.L.F. ( Easy, Lucrative, and Fun ) Business® and Life

The Best Kept Secret For High Profile Entrepreneurs:

Genius Network® brings together the world’s brightest industry transformers and leaders to help people like you (if you qualify) gain access to the most relevant wisdom and strategies to grow your business and design your best life.

Here’s what you’ll get:
– Curated discussions on topics and challenges that are TRULY relevant to you and your business right now, with like-minded individuals who are walking a similar path
– The collaborative and creative environment you NEED to take your business where you want it to go.
– The tools, techniques, and feedback from those who have been where you’re wanting to go.

Apply For Membership Now at http://GeniusNetwork.com

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Ben Settle “El Benbo” Straight Up Ninja Email Marketing Tip

Free Gift – http://paulhutchings.net/manifest

Recently, my partner and I have been learning from a great copywriter named Ben Settle.

If you want to get some ideas for clever headlines and model some good email marketing, you can subscribe to his list here.

One tip my partner picked up from him and passed along to me is the following gem…

“Play to win, don’t play not to lose.”

What if I send an email and someone unsubscribes?

Not sending that email is playing not to lose.

It’s catering to the people who probably would never buy from you anyway.

Sending the email is playing to win.

It’s realizing that someone unsubscribing is a good thing for a whole slew of reasons.

It allows you to strengthen your message and speak to the people who are supposed to hear and love your message vs. watering it down for the ones who aren’t.

This advice plays into all aspects of successful business.

In our book of the month You Were Born Rich, by Bob Proctor, there’s an entire chapter called “The Risk Takers.”

The sum and substance of the chapter is that to win, some risk is necessary.

Fortunately, we can manage that risk and we can take actions that aren’t unwise or irresponsible.

Still, stepping out in faith is a requirement for winning.

Fortune Favors The Bold!

Play to win, don’t play not to lose.

Very wise words for wealth from Ben Settle (AKA “El Benbo”)

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Link back to this video here – https://www.youtube.com/watch?v=L7qm-RlWMT0