When Willpower is NOT Enough // SPARTAN WAY 013

This week on Spartan WAY Zach Even-Esh gives you the secret to getting it done when willpower doesn’t seem enough:
I came across a great book gifted to me by fellow Spartan Up Friend, Joe Polish of The Genius Network. This book is Willpower Doesn’t Work. It made me rethink how self-discipline can be taken to the next level and beyond by changing your environment!

LESSONS:

Change your environment to change your life.
Your environment can change by place and or people.
Surround yourself with other high achievers so you are never the smartest Person in the room
Publicly announce your goals so you are accountable to people that you don’t want to let down

LINKS:
More about Zach https://zacheven-esh.com
Read “The Spartan Way” https://www.spartan.com/en/race/learn-more/race-types-overview?article=the-spartan-way-book

SUBSCRIBE:

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Google Play: http://bit.ly/SpartanUpPlay

FOLLOW SPARTAN UP & Zach:

Spartan Up on Instagram https://www.instagram.com/spartanuppodcast/
Spartan Up on Twitter https://twitter.com/SpartanUpPod
Follow Zach on Instagram https://instagram.com/zevenesh
Follow Zach on Twitter https://twitter.com/zevenesh
Zach’s STRONG Life Podcast https://apple.co/2vFaCv1

CREDITS:

Producer – Marion Abrams, Madmotion, llc.
Host & Show Notes: Zach Even-Esh

© 2018 Spartan

Top Advice from Leading Entrepreneurs…

Come with me behind the scenes at Digital Marketer’s WarRoom Mastermind and discover…

👍 Justin Brooke’s number one tip for running ads

👍 Ryan Levesque’s number one question to ask to really blow up your business

👍 Garrett B. Gunderson’s 4 ways to KEEP more money

👍 Perry Marshall’s top advice to change your life and business

Whenever you’re ready, the best way I can help you is with my leading community, The Council designed to give you ACCESS instead of just INFORMATION so you can accelerate your results much faster.

I invite you to join at www.nicholaskusmich.com/thecouncil

How to Simplify Your Social Media To-Do List and Know Exactly What to Do – Paul Colligan

What’s the Order of Your Deck: How to Simplify Your Social Media To-Do List and Know Exactly What to Do – Paul Colligan. To learn more about Genius Network® click here: https://goo.gl/0mX9id

What if there was a simple 6-step system for entrepreneurial success? Dan Sullivan calls it “The Abundance Spiral” and explains how it matters to you in this episode of 10x Talk.

Dan is the co-founder of Strategic Coach, author of over 30 publications, a visionary, innovator, and gifted conceptual thinker. Dan has over 35 years experience as a highly regarded consultant, strategic planner, and coach to entrepreneurial individuals and groups.

Recorded LIVE at the Genius Network Annual Event.

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Ready for more Genius Network® training and inspiration? Be sure to subscribe to the Youtube Channel here: https://goo.gl/0mX9id

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Facebook: https://goo.gl/opG8L7
Twitter: https://goo.gl/CkUzNa
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Direct Response Marketing Book | John Mulry | Dan Kennedy Marketing

https://go.johnmulry.com/books-direct-response

Do you ever feel like you’re nearly there?

That if you could JUST figure out a couple of things you’d make it?

Things like:

figuring out this sales and marketing maze…
learning to be more entrepreneurial…
having effective systems that run your business for you,…
maximizing your time and getting paid what you’re worth …
associating with the right people with the right connections…

That you’d make it.

Well, today I’m going to show you exactly how to get those, so you don’t JUST make but you develop your business in such a way that it can generate leads, sales, and buyers on demand.

But instead of making you read through a total sales pitch I’m going to do two things…

1. I’m going to educate you on HOW TO MARKET YOUR BUSINESS PROFITABLY and effectively turn your business into a lead generating, customer getting machine that GIVES you FREEDOM so you can stop having more month at the end of the money and you can stop worrying about where your next customer, client or patient is coming from…

THEN…

2. I’m going to ask you to invest in yourself and get your copy of my 3rd book DIRECT RESPONSE.

Why?

Well, first of all, I believe in value first, profit second. If I’m not adding value to you first and foremost, I don’t deserve your money… Even if it is just a few dollars for a woefully underpriced book on Direct Response Marketing

And secondly – I know this book “Direct Response” is going to radically improve every area of your business from your ability to generate leads, make sales, to your ability to get sh*t done and your ability to think like a TRUE entrepreneur.

In fact, what you’re getting today isn’t just a book, it’s a road-map to prosperity…

Your road map to prosperity…

You can find out more here:

https://go.johnmulry.com/books-direct-response

Sally Hogshead: The 7 Advantages of Fascination from Genius Network

In this Episode, you’ll hear from Genius Network Member Sally Hogshead about the 7 Advantages of Fascination, How to Charge Up To Four Times More for Selling the Same Thing, and much more. http://geniusnetwork.com/the-7-advantages-of-fascination

Sally Hogshead is a multiple NY Times Best Selling author, professional speaker, chief executive officer of Fascinate, Inc and a former advertising executive that helps you understand how to stand out by understanding how the world sees you. Recorded Live From A Genius Network Meeting.

Here’s a glance at what you’ll learn from Sally in this episode:

-How you can charge up to four times more for selling the same thing
-How Strategic Polarization makes you more powerful
-Why different is more effective than better
-How to find the perfect words that create action in the consumer
-What you can do better when you understand your distinct fascination advantages
-How to attract the right clients who are going to pay you more to do exactly what you love
-How Sally generates $48 from a $2 business card
-And more!

Show Notes
Sell the exact same thing for 4x more using marketing
Gucci Sunglasses
“ It’s the thing about a brand that makes a brand or company different that makes people truly love them and be willing to pay more money for them.” (1:42)
Strategic polarization (3:43)
Sally’s tagline (3:32)
The importance of targeting the audience you do want. (04:00)
“In today’s marketplace, different is better than better. It’s not enough to be the best.” (4:10)
What is the Key quality of communication among top performers: Fascination
“Fascination is an intense focus.”(5:26)
Neurologically, similar to falling in love (6:00)
Challenge: Average attention span 9 seconds.(6:40)
“Attention span has become the most precious resource.”(06:55)
“When you fascinate somebody, you become most worthy of their attention.”(7:34)
Sally’s system shows you how the world see’s YOU. (08:00)
Find the perfect words to create action in the consumer. (09:52)
The key of creating a great brand: (10:15)
Step one: How is the brand different?
Step two: What does the brand do best.
“In Marketing, you can either have the biggest budget, or you can be the most fascinating.” (11:42)
“Every time you communicate you are either adding value or taking up space.” (12:11)
“The Key is to stand out or don’t bother.“ (12:24)
7 Types of communication (and you naturally use two of these): (13:24)
Primary Advantage: Confidence, flow, persuasion
Secondary Advantage: Second highest (in the hierarchy of the fascination assessment)
Dormant advantage: exhausting, feels like quicksand
Problem:” Entrepreneurs tend to hire people like them…They’re replicating themselves instead of optimizing themselves.” (14:56)
“Hire the person whose primary advantage is your dormant advantage.” (15:11)
Primary advantage + Secondary advantage = Archetype
“Your archetype is your fascination advantage: It’s the way in which your personality is most likely to create value for your clients, for your customers and for other people.”(18:01)
42 different archetypes – each with different style of communication (18:31)
Data from Infusionsoft conference: (19:15)
What advantages are they using, which ones are they not using?
High performers have a specific benefit, speciality.
“Clients don’t hire you because you are balanced. They hire you because you are extraordinary in some way.” (20:24)
Most Valuable You: will attract just the right clients who are going to pay you more to do exactly what you love. (20:40)
Least Valuable You: going through the motions, exhausting. (21:05)
“High performers add a distinct kind of value that nobody else is adding.”
High performing teams are composed of people adding a distinct kind of value without overlapping. (21:14)
Data from Genius Network (21:33)
Primary Advantage: Prestige
Secondary Advantage: Innovation
Genius Network is attracting a very specific type of person, a specific mindset. (23:20)
Brand is so successful because it has a very clear positioning.
Begin thinking about your own network, who do you want to reach and what makes them want to listen to you. (27:00)
How Sally used this info in her speaking career by creating a fascinating experience. (27:04)
Didn’t change her speech (product)
Did change the packaging and the marketing
Changed the perceived value to fit each individual client.
Highlights of assessments for Joe Polish, Victoria Labalme, Lisa Sasevich, Dan Kennedy, Jeff Walker (35:45)
Sally’s business cards
The key is: “Don’t change who you are. Become more of who you are at your best. “(40:50)

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Ready for more Genius Network® training and inspiration? Be sure to subscribe to the Youtube Channel here: https://goo.gl/0mX9id

Follow Genius Network on Facebook:
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Facebook: https://goo.gl/opG8L7
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John Paul DeJoria: How To Handle Rejection | Genius Network

John Paul DeJoria: How To Handle Rejection | Genius Network® Learn more about Joe Polish’s Genius Network:
goo.gl/BQPhfl

In this video, you will discover:

* How helping others, can eliminate insecurity

* The impact of doing something nice for someone else

Watch the full interview here: https://youtu.be/mabfx9iOQho

********************************
Peace Love Happiness Foundation – The non-profit organization that John Paul founded
http://peacelovehappinessfoundation.org

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Ready for more Genius Network® training and inspiration? Be sure to subscribe to the Youtube Channel here:
https://goo.gl/0mX9id

Follow Genius Network on Facebook:
https://goo.gl/87xYPn

Follow Joe Polish:

Facebook: https://goo.gl/opG8L7
Twitter: https://goo.gl/CkUzNa
Instagram: https://goo.gl/1BZj32

David Ogilvy: The Original Mad Man Comes to Life…

David Ogilvy: The Original Mad Man Comes to Life at The Paley Center for Media

R. Luke DuBois Immersive Art Installation is part of Advertising Week, New York – September 22 26, 2008

NEW YORK, NY, September 22, 2008 The past and the present come together in a dynamic art installation inspired by the words and wisdom of advertisings Original Mad Man, David Ogilvy at the Paley Center for Media beginning on September 22, in honor of the agencys 60th anniversary and as part of the 5th Annual Advertising Week in New York.

The multimedia exhibit is a collaboration with Ogilvy New York and audiovisual artist R. Luke DuBois, who has partnered on interactive performance, installation, and music production work with many artists and organizations. The exhibit will be featured in the Steven Speilberg gallery and marks the fifth collaboration between The Paley Center for Media and the advertising industry as part of the annual celebration of Advertising Week in New York.

We wanted to find a way to capture the essence of David Ogilvys legacy his insightful commentary on consumers and marketing in a way that was both futuristic and celebratory, said Antonio Navas, Worldwide Creative Director at Ogilvy. Antonio and his creative partner Chris Bradley, teamed together to create the vision for the installation and brought in multimedia artist R. Luke DuBois to bring it to life.

At the center of the exhibit is David Ogilvy himself, extracted from a speech made in the early 60s. He offers snippets of famous quotes with comments that are still as relevant to the creation of advertising today, as they were when they first were written and spoken. As Ogilvy speaks, words and music are synthesized together creating a multimedia display that surrounds the viewer as he or she enters the exhibit. As more visitors enter the installation, additional sounds and visual elements are activated by their presence creating an experience that changes and disperses based on how many people are in the exhibit space.

Contemporary artists use the new tools of their day, noted multimedia artist R. Luke DuBois. With this installation we are visualizing how David Ogilvys insights of yesterday offer a progressive platform for the future of business and media.

In addition to the exhibit, there will be a New York premier screening of the BBC Documentary, David Ogilvy, the Original Mad Man, at 11 am on Monday, September 22st at the Paley Centers Concourse theater.

The exhibit will be on display during the run of Advertising Week in New York from Monday, September 22nd through Friday, September 26th. The Paley Center for Media is located at 25 West 52nd Street, New York. Entrance to exhibit is included with free for attendees to Advertising Week. For more information, visit paleycenter.org.

Ogilvy & Mather Worldwide
Ogilvy & Mather Worldwide (ogilvy.com), a subsidiary of WPP (NASDAQ: WPPGY), is one of the largest marketing communications networks in the world, with 450+ offices in 120 countries, specializing in advertising, relationship and interactive marketing, public relations, sales promotion and related services. The agency services Fortune Global 500 companies, including American Express, BAT, BP, Cisco, Coca-Cola, DHL, DuPont, Ford, Gillette, GSK, IBM, Johnson & Johnson, Kimberly-Clark, Kodak, Kraft, Lenovo, Mattel, Motorola, Nestlé, SAP, Unilever and Yahoo!.

About R. Luke DuBois:

R. Luke DuBois is a composer, artist, and performer who explores the temporal, verbal, and visual structures of cultural ephemera. Stemming from his investigations of time-lapse phonography, his recent work is a sonic and encyclopedic relative to time-lapse photography. Just as a long camera
exposure fuses motion into a single image, his work reveals the average sonority, visual language, and vocabulary in music, film, text, or cultural information. Exhibitions of his work include the Insitut Valencià dArt Modern, Spain; 2008 Democratic National Convention, Denver; Weisman Art Museum,
Minneapolis; San Jose Museum of Art; National Constitution Center, Philadelphia; Cleveland Museum of Contemporary Art, Daelim Contemporary Art Museum, Seoul; Sundance Film Festival; and Sydney Film Festival. An active visual and musical collaborator, DuBois is the co-author of Jitter, a software
suite for the real-time manipulation of matrix data. He appears on nearly twenty-five albums both individually and as part of the avant-garde electronic group The Freight Elevator Quartet.

Tim Ferriss 4-Hour Work Week: Genius Network Interviews

Tim Ferriss is an American author, entrepreneur, angel investor, and public speaker. In this interview, Tim Ferriss will discuss how he went from $40k/yr at 80hrs a week to $40k/month and 4hrs a week and how to eliminate 50% of your work in 48 hours. Check out more interviews at http://www.geniusnetworkinterviews.com

Genius Network Interviews is a collection of podcasts where founder, Joe Polish, interviews some of the brightest and most intellectual minds of the 21st century. Popular interviews include: Sir Richard Branson, Peter Diamandis, Tim Ferriss, Dan Sullivan, and more. Don’t miss out on the variety of interviews that will expand your knowledge of entrepreneurship, business, and life in general.

Connect with us on Facebook!
http://www.facebook.com/GeniusNetwork

Ben Settle and Scott Haines Talking Shortcut Copywriting Secrets Version 2

Ben Settle discusses how he came to know Scott “Mongo” Haines, Shortcut Copywriting Secrets and what he thinks of the coming ad breakdows of Scott’s hottest ads. If you want to get your hands on Shortcut Copywriting Secrets Version 2, Hottest Sale Letters Volume 2, and the breakdowns of all Scott’s hottest ads by Clayton Makepeace, Parris Lompropolous, John Carlton, David Deutsch, David Garfinkel, Brian Kurtz, get on the waiting list here: http://shortcutcopywritingsecrets.com/?mws=YouTube+Interview&mwr=4214-32f9c3a9

Push Pin David Ogilvy.mov

From pushpin to portrait: Creatives at Ogilvy & Mather’s Chicago office construct a unique homage to their founder, David Ogilvy.

The Ogilvy and Mather Chicago office has long used pushpins and foam core boards to display new work, and now they’ve created a salute to their founder using the same materials. Concepted by art director Brian Thibodeau and writer Bill Wanek, the iconic picture was constructed using only red, yellow, blue, black, and white pins. The entire agency lent a hand, which is a good thing because each of the over 33,000 pushpins had to be pushed in one at a time. Bill and Brian worked together with John Eiberger (design architect), Dan Delaney (producer), and Nicholas Beaudet (director of photographer). Shot and edited by Jill Vanc and Petr Novak of Eyepatch Chicago. Paul Bessenbacher and the team at Emoto Los Angeles composed the musical piece, while Dean Hovey of Soundwell contributed to the sonic landscape.

“When people aren’t having any fun, they don’t produce good advertising.” – David Ogilvy

The Freedom Cycle – Dan Sullivan

The Freedom Cycle – Dan Sullivan. To learn more about Genius Network® click here: https://goo.gl/0mX9id

The Freedom Cycle: How to positively transform your entire past, present, and future – with Dan Sullivan.

Dan is the co-founder of Strategic Coach, author of over 30 publications, a visionary, innovator, and gifted conceptual thinker. Dan has over 35 years experience as a highly regarded consultant, strategic planner, and coach to entrepreneurial individuals and groups.

==============================================

Ready for more Genius Network® training and inspiration? Be sure to subscribe to the Youtube Channel here: https://goo.gl/0mX9id

Follow Genius Network on Facebook:
https://goo.gl/87xYPn

Follow Joe Polish:

Facebook: https://goo.gl/opG8L7
Twitter: https://goo.gl/CkUzNa
Instagram: https://goo.gl/1BZj32