043: Perry Marshall On Marketing as Human Engineering

Perry Marshall started his professional life as an electrical engineer but was promptly laid off. With no job, no money, and no prospects for work, he became a marketing consultant, but the real turning point for Perry was the discovery of the 80/20 principle which led to several life-changing transitions. He eventually wrote Ultimate Guide to Google Adwordsin 2007 which became the world’s most popular book for internet advertising. Since then, he’s built a series of courses for his clients to elevate their skills, their revenues, and their lives.

Resources Mentioned in This Episode:

• Perry’s Website
• Perry’s 30-Day Reboot
• More of Perry’s Products
• 80/20 Curve
• 80/20 Sales and Marketing by Perry Marshall
• 80/20 Principle: The Secret to Success by Achieving More with Less by Richard Koch
• Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes by Perry Marshall
• Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes by Perry Marshall
• Evolution 2.0: Breaking the Deadlock Between Darwin and Design by Perry Marshall

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